Senior Director Digital Marketing

Accountabilities

• Define and execute a comprehensive digital marketing strategy aligned with organizational growth, engagement, and brand objectives.
• Lead multiple digital marketing functions, including content growth, website management, SEO, SEM, social media, email marketing, marketing technology, and web development.
• Oversee the development, optimization, and continuous improvement of digital platforms to enhance user experience, engagement, and conversion performance.
• Drive audience acquisition and growth through integrated content marketing strategies and performance-focused digital campaigns.
• Manage digital technology platforms and website infrastructure, ensuring scalability, effectiveness, and alignment with business goals.
• Analyze customer behavior, market trends, competitive landscapes, and performance metrics to inform strategic decisions.
• Establish and track key performance indicators (KPIs) and objectives to measure the success of digital initiatives.
• Collaborate with stakeholders across departments to develop tailored digital marketing plans and support organizational priorities.
• Lead agency relationships, vendor partnerships, and cross-functional digital projects from conception through execution.
• Build, mentor, and develop high-performing digital marketing teams while fostering a culture of innovation, accountability, and continuous learning.
• Stay informed on emerging technologies, digital trends, and AI-driven marketing capabilities to maintain a competitive advantage.
• Manage budgets, resource allocation, and strategic planning for digital marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 10 years of digital marketing experience, including at least 5 years in a senior leadership role.
• Strong expertise across digital marketing disciplines, including content strategy, SEO, SEM, social media, email marketing, user experience, web development, and marketing technology platforms.
• Proven success leading digital transformation initiatives, large-scale website projects, CMS migrations, or complex multi-site digital environments.
• Advanced analytical skills with experience leveraging web analytics, marketing automation tools, and performance data to drive decision-making.
• Demonstrated ability to build and scale content ecosystems that support audience growth and measurable business outcomes.
• Strong understanding of how content, search, social media, email, video, and digital channels work together within an integrated marketing strategy.
• Exceptional leadership, communication, stakeholder management, and cross-functional collaboration skills.
• Excellent organizational abilities with experience managing multiple initiatives and competing priorities simultaneously.
• Strategic mindset combined with strong execution capabilities and problem-solving skills.
• Master's degree preferred.
• Experience within healthcare or other highly regulated industries is advantageous.
• Familiarity with publishing, digital audience development, and digital monetization models is a plus.

Benefits

• Remote work opportunity for candidates located in Ohio, Florida, or Nevada.
• Standard Monday–Friday schedule promoting work-life balance.
• Executive-level leadership role with significant visibility and enterprise-wide impact.
• Opportunity to shape digital transformation initiatives at scale.
• Exposure to advanced digital marketing technologies, analytics, and AI-driven strategies.
• Career growth and leadership development opportunities.
• Collaborative and mission-driven work environment.
• Opportunity to lead high-performing teams and influence organizational strategy.
• Periodic travel for leadership collaboration and strategic planning.
• Comprehensive benefits package, including healthcare and additional employee programs, subject to company policies.

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