Senior Director, US Brukinsa HCP and DTC Marketing

Accountabilities

• Lead the development and execution of the US promotional strategy for HCP and patient audiences across all Brukinsa indications.
• Define brand messaging, segmentation, targeting, and integrated promotional tactics across personal and non-personal channels.
• Develop and execute direct-to-consumer (DTC) media strategy, including TV and digital campaign alignment with media partners.
• Partner closely with Sales leadership to incorporate field insights into strategic planning and execution.
• Collaborate with Market Access, Medical Affairs, Patient Advocacy, and Corporate Affairs to ensure consistent messaging across stakeholders.
• Oversee promotional review processes and maintain strong alignment with compliance and regulatory requirements.
• Partner with analytics teams to define market research needs and measure promotional effectiveness.
• Lead agency and vendor relationships while managing promotional budgets and ensuring ROI.
• Communicate brand strategy and performance updates across leadership forums and business reviews.
• Coach and develop team members to strengthen organizational capability and performance.

Requirements

• Bachelor’s degree required; advanced degree (MBA, MS, or equivalent) preferred.
• 12+ years of pharmaceutical or biotech marketing experience, including exposure to sales, forecasting, or market research functions.
• 5+ years of marketing leadership experience in oncology, with strong preference for hematologic malignancies and CLL experience.
• Proven track record in US pharmaceutical market launches, including NME and expanded indication launches.
• Demonstrated experience developing and executing DTC television and multi-channel marketing strategies.
• Strong understanding of highly competitive pharmaceutical markets and oncology commercialization dynamics.
• Experience managing and developing teams with a strong leadership and coaching capability.
• Excellent cross-functional influencing skills and ability to build consensus among diverse stakeholders.
• Strong analytical, financial, and strategic thinking abilities with attention to data-driven decision-making.
• Outstanding communication skills, with the ability to present clearly to senior leadership audiences.

Benefits

• Competitive base salary ranging from 224,500 USD to 294,500 USD annually.
• Eligibility for annual bonus or incentive compensation depending on role structure.
• Equity participation opportunities through stock awards and employee stock purchase plans.
• Comprehensive healthcare coverage including medical, dental, and vision insurance.
• Retirement savings plan (401k) with additional financial planning options (FSA/HSA).
• Paid time off and wellness programs supporting work-life balance.
• Inclusive global work environment with strong focus on professional development and leadership growth.
• Opportunity to work on a high-impact oncology portfolio improving patient access to innovative treatments.

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