Commercial Leader Professional Trade

About Signify Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond. At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career. Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world. More about the role Job Summary

Defines the end-to-end performance and strategic direction of the Professional Lighting business within a defined geography. Drives profitable growth, market share expansion, and customer satisfaction across key professional channels while ensuring flawless alignment between sales, marketing, supply chain, and finance.

Key Areas of Responsibility

• Defines the go-to-market strategy for the Professional channel portfolio (Could be End User, Trade, Projects, System Integrators). Aligns channel segmentation, pricing, and resource allocation with Signify’s global strategy and local market dynamics.
• Ensures delivery of sales, gross margin, and profitability targets. Allocates budgets effectively across channels, customers, and growth programs.
• Works closely with Marketing, Supply Chain, Finance, and Systems & Services teams to align on product availability, demand forecasts, and commercial programs. Ensures synchronized execution across all business functions.
• Builds strong partnerships with key customers, distributors, specifiers, and project stakeholders. Ensures differentiated value propositions for each channel and delivers superior customer experience through consistent engagement and service.
• Identifies growth opportunities in trade, project, and specification channels. Leads initiatives to expand presence in emerging segments such as connected lighting, sustainability, and circular solutions.
• Defines pricing strategies, discount structures, and commercial policies. Ensures governance of trade spend, rebate programs, and adherence to compliance and ethical standards.
• Promotes Signify’s innovations — including connected systems, IoT lighting, and sustainable offerings — within professional markets and leads pilot deployments and market adoption programs.
• Analyzes market dynamics, competitor activity, and regulatory trends. Translates insights into actionable strategies for channel differentiation and portfolio alignment.
• Oversees sales planning, forecast accuracy, and performance reviews and ensures data-driven decision-making through robust analytics and CRM adoption. Manages inventory through FC accuracy and fit for market product development roadmap.
• Leads recruitment, development, and retention of the team and develops their skills on products, systems and sales competencies to build a high-performing team.

Critical Experiences

• Bachelor's or Master's degree in Business Administration, Marketing, Engineering or a related field with a focus on sales or channel management.
• Minimum 7 years of progressive experience in sales channel management, preferably within professional or technical markets, with proven success in go-to-market strategy and cross-functional collaboration.
• No specific licenses required; however, certifications in sales management, channel strategy are advantageous for effective execution. Everything we’ll do for you You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together. Come join us, and together we can light up the future.