Viavisolutions
Product Line Marketing Mgr 4
Company
Role
Product Line Marketing Mgr 4
Location
United Kingdom
Job type
Full-time
Found on Mokaru
2 days ago
Salary
Job description
Summary:
Are you a strategic marketing professional with a passion for technology and product innovation? Viavi Solutions is seeking a talented Product Line Marketing Manager to drive the success and growth of our product portfolio in a highly competitive global market.About the Role
As a Product Line Marketing Manager, you will be responsible for developing and executing targeted marketing strategies for specific product lines. You will play a key role in shaping product positioning, identifying market opportunities, and ensuring our solutions stand out to customers and partners alike.
Duties & Responsibilities:
Key Responsibilities
- Develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena.
- Develops business plans and product positioning in the marketplace.
- Oversees market research, monitors competitive activity and identifies customer needs.
- Establishes pricing strategies.
- Collaborate with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s).
Pre-Requisites / Skills / Experience Requirements:
What We’re Looking For
- Proven experience in product marketing or product line management within a technology-driven environment.
- Strong commercial acumen and ability to translate insights into impactful strategies.
- Excellent analytical, communication, and stakeholder management skills.
- Collaborative mindset with the ability to influence cross-functional teams.
- A proactive, results-oriented approach with a passion for innovation.
