Senior Strategic Martech Advisor, IMPACT

ABOUT THE JOB

As Senior Strategic Martech Advisor , you will join IMPACT's Martech practice – contributing to the long-term vision, standardising methodology, and driving innovation. You enter the room deeply prepared on trends, emerging technology, and each client's business reality. Clients invest in complex, high-value solutions and expect to see revenue impact quickly - your job is to bridge technical depth and strategic clarity so every engagement delivers measurable commercial outcomes. You will shape go-to-market strategies, secure vendor partnerships, and mentor senior consultants to build internal expertise.

The position is for you, who thrives to

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Define and execute data strategies aligned with client business objectives - from martech stack selection to measurement frameworks and personalisation maturity

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Serve as the trusted advisor and translator for C-suite stakeholders (CMOs, CDOs, CTOs) - turning complex data and martech landscapes into clear commercial roadmaps that demonstrate concrete revenue impact

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Shape and oversee delivery of complex technical projects across cross-functional teams, owning quality from kick-off to handover

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Identify and develop new business within existing accounts and define value propositions for enterprise prospects

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Partner with technology vendors to build strategic alliances and co-marketing opportunities

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Explore and find answers to how martech converges with AI

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Design go-to-market strategies that position IMPACT as a premier digital transformation partner

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Contribute strongly to IMPACT's point of view on Data & Martech - through reusable frameworks, thought leadership, events, and vendor relationships

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Collaborate across practices (Commerce, Experience, Strategy) to create integrated cross-department solutions

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Mentor colleagues to build internal expertise

YOUR PROFILE

We imagine you bring

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8–10+ years in digital advisory, management consulting, or senior in-house roles focused on data strategy and marketing technology

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Deep knowledge of CDPs, marketing automation, personalisation platforms, and cloud data warehouses (Snowflake, BigQuery, Databricks)

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Hands-on experience with marketing and loyalty platforms such as Bloomreach, Salesforce, Adobe, TalonOne, Braze, Iterable, Klaviyo, and Voyado

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Proficiency in designing data architectures for omnichannel environments, including web analytics and server-side tracking

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Experience with AI integration (bespoke and commercial) into business processes and martech workflows

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Strong financial acumen - practice P&L management, business cases, and TCO translation

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Excellent communication skills - able to present complex technical roadmaps to C-suite executives with confidence and clarity

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A track record of scaling data practices within a consultancy and driving measurable commercial outcomes for enterprise clients

LIFE AT IMPACT

Commerce has never stood still. Neither have we. For more than 25 years, we have helped ambitious businesses turn change into growth by taking the time to understand what truly moves their business. What started in Aarhus, Denmark has grown into a European powerhouse with offices across the world.

From strategy and experience to technology, data, and execution, every capability sits under one roof. That’s how we move faster, align better, and build solutions that hold over time. We work close by. We think long-term. And we take responsibility for bringing technology, strategy, and execution together - helping brands grow with clarity and confidence in the next era of commerce.

IMPACT is built by specialists who care deeply about what they do, and take responsibility for what they deliver. Wherever commerce happens, we show up with the same standards, the same accountability, and the same ambition. Because consistency is what builds trust, across borders and over time.