Senior Art Director

About TOTEME

TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style. With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces.

TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create collections spanning ready-to-wear, shoes, bags, accessories and jewelry.

The Role

TOTEME is looking for a Senior Art Director to join our Stockholm team on a full-time basis. In this role, you will lead the development and execution of creative concepts across multiple touchpoints, with a particular focus on menswear. Working closely with the Brand team and cross-functional partners, you will ensure a cohesive and elevated visual identity across all channels.

You will balance conceptual thinking with hands-on execution, overseeing projects from ideation through delivery while contributing to the continued evolution of TOTEME’s visual language.

Responsibilities

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Develop and maintain a cohesive visual language aligned with TOTEME’s brand identity and House codes, ensuring consistency and quality across all touchpoints, including campaigns, digital platforms, and motion direction

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Lead the direction and execution of visual content across campaigns, retail, editorial, digital, and e-commerce platforms, overseeing the full creative process from concept to final delivery

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Develop concepts and narratives that build long-term depth and dimension for the brand, strengthening connection with the client through considered storytelling and a distinct house perspective

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Conduct visual research, develop moodboards, and shape narrative concepts that translate TOTEME’s Swedish roots and cultural context into clear visual storytelling

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Collaborate closely with Creative, Marketing, E-commerce, and Communication teams to coordinate cross-functional workflows and ensure seamless execution across all channels

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Drive creative excellence across the e-commerce experience by elevating seasonal launches, product storytelling, and online brand presentation through still and moving image, with a strong understanding of digital storytelling, customer journey, and conversion-driven communication

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Mentor and develop the in-house studio team, fostering creative growth, collaboration, and a high standard of execution

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Build and maintain relationships with external creatives, including photographers, stylists, and directors, to support and evolve TOTEME’s visual expression

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Present creative concepts and visual direction to internal stakeholders with clarity and conviction

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Manage timelines and budgets in collaboration with the Head of Production to ensure efficient and seamless project delivery

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Stay informed on developments in fashion, art, design, and culture to continuously evolve and refine TOTEME’s creative perspective

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Contribute to TOTEME’s social and environmental sustainability initiatives

Your Profile

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Extensive experience as an Art Director within internationally recognized fashion or luxury brands, ideally with a focus on menswear

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Strong portfolio demonstrating concept-driven work across campaigns and multiple channels

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Excellent creative eye with a deep understanding of brand identity and visual systems

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Proven ability to translate creative direction into clear, consistent, and elevated

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outputs

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Experience leading projects end-to-end across international, multi-market and

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omnichannel environments

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Strong understanding of the global digital landscape and contemporary visual culture

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Established network of leading industry creatives

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Ability to build and maintain strong creative partnerships

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Strong skills in visual research, moodboarding, and storytelling

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Confident communicator with the ability to present and influence stakeholders

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Ability to guide and inspire creative collaborators

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Highly organized with a pragmatic and solution-oriented approach

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Comfortable managing multiple projects in a fast-paced environment

About You

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High sense of ownership and confident decision maker

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Considered and disciplined approach to creative work

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Collaborative and value open dialogue

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Curious, culturally aware, and visually driven

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Motivated to evolve and elevate creative output

Please include your portfolio as part of your application.

This is a full-time position based at our Stockholm Head office, with a start date by agreement.

TOTEME has teams in Stockholm, London, New York, and Shanghai, as well as retail spaces across Europe, North America, and Asia.

TOTEME has an internal career development and title framework and the job title used in the recruitment ad may differ from the title used internally.

Candidates progress through application, screening, interviews or case assessments, followed by final pre-employment checks and a formal offer before joining our team. We anonymize names and personal details in applications during the screening stage to support fair and skills-based hiring.

By applying to this position I agree with TOTEME’s privacy policy and to be contacted about future job opportunities for up to 2 years from the submission date. Find out more about our privacy policy here .