Digital Commerce & Omnichannel Manager

We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.

Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.

So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

The Role

We are seeking a highly proactive and commercially minded Digital Commerce Manager to support and accelerate the Alternative Revenue business across accessories, merchandise and apparel. This is a hands‑on operational role responsible for the day‑to‑day management, performance and continuous improvement of our e‑commerce ecosystem. Core focus areas include Shopify operations, Channel Partner System (Dealer Portal) management, international storefront development, product content accuracy, fulfilment coordination and operational process enhancement. This position plays a central role in strengthening Norton’s omnichannel capabilities and scaling our dealer‑facing digital ecosystem. Working closely with the D&AI team, the role turns strategic initiatives into practical execution, ensuring a premium and seamless experience for customers, dealers and partners.

The ideal candidate combines strong digital commerce capability and Shopify expertise with operational discipline, attention to detail and a relentless focus on execution.

Duties/Responsibilities

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Manage and optimise Shopify daily

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Maintain product data, imagery, descriptions and assets in collaboration with the D&AI team

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Ensure accuracy across pricing, availability and merchandising

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Maintain collections, navigation, landing pages and customer journey flows

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Monitor site performance and identify optimisation opportunities

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Support trading campaigns, promotions and product launches Digital Customer Journey

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Own the end‑to‑end customer journey from landing page to checkout

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Analyse behaviour data and address friction points

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Improve usability, product discovery and conversion

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Collaborate with Marketing and Creative to ensure premium online presentation Global & Omnichannel Development

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Support the development and rollout of omnichannel commerce initiatives with the D&AI team

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Contribute to omnichannel transformation projects across customer and dealer touchpoints

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Support continuous evolution of dealer portals and partner systems

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Assist with international storefront launches (India, USA, Europe)

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Help define scalable workflows, processes and operating standards Channel Partner & Dealer Experience

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Support digital experience enhancement across the dealer portal

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Maintain accuracy of pricing, content, product specifications and imagery

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Improve usability and effectiveness of dealer‑facing digital tools

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Gather and act on partner feedback to strengthen engagement and efficiency

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Own product information governance across all digital channels

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Ensure brand consistency across customer and partner touchpoints

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Coordinate product launches, assortment updates and content refreshes

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Improve accuracy, speed and operational efficiency through better processes Operations & Fulfilment

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Coordinate with logistics, warehouse and customer service teams

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Support fulfilment processes, stock flow and customer communication

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Build scalable operational processes as volumes grow

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Ensure alignment between front‑end trading activity and back‑end execution

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Plan product logistics routes in collaboration with 3PL partners

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Identify inefficiencies and implement improvements proactively

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Build operational discipline and structure across digital commerce

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Develop reporting and tracking mechanisms to support visibility and accountability

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Drive continuous improvement across systems, workflows and customer experience

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Monitor online sales, trading KPIs and operational metrics

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Support revenue growth across accessories, merchandise and alternative revenue categories

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Assist with promotional planning, trading calendar execution and seasonal launches

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Analyse data to recommend actions that improve sales and efficiency

Personal Specification

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Strong experience managing Shopify or similar e‑commerce platforms

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Background in premium retail, automotive, fashion, lifestyle or consumer brands

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Experience in digital merchandising and e‑commerce operations

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Strong product content and online trading experience

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Understanding of customer journeys and conversion optimisation

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Comfortable working in a fast‑paced, evolving environment

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Highly proactive and solutions‑oriented

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Hands‑on, execution‑focused, strong ownership mindset

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Process‑driven, detail‑oriented and commercially aware

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Comfortable with ambiguity and shifting priorities

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Collaborative with strong communication skills

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Resilient, adaptable and energetic

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Excellent PowerPoint and Excel skills

Rewards of working for Norton

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:

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Competitive salary package that recognises your skills and experience

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33 days of holiday (inc. Bank Hols) to relax and recharge

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Generous pension scheme that sets you up for the future, with access to personalised advice.

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Private Medical Insurance and a Cash Back Programme to keep you feeling your best

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Life insurance (4x salary) because we've got your back no matter what

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FREE fruit, got to have your five-a-day!

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WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme

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Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.

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Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!

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A diverse and international team that brings together different perspectives, backgrounds, and experiences.

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Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!

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Want to go green? You can enjoy free electric bicycle hire

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Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.

We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.

Join us and see for yourself!

PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS