Head of Growth Marketing

We're Rist Labs — a cofounding studio building ethical, AI-powered B2C products that matter.

We partner with sharp founders and top talent to launch ventures that move fast, scale globally, and make a real impact.

We're looking for a Growth Marketing Manager to join Aligned — a subscription-based AI Coach trained on 1,000+ top books and expert insights, helping users achieve personal and professional goals faster with 24/7 coaching.

You'll play a key role in scaling the product across Tier 1 markets, leading paid media campaigns, testing bold strategies, managing budgets, and driving growth.

Who we’re looking for

•

4+ years of user acquisition or growth manager experience in a product company

•

Having management experience or being ready to lead a team

•

Proven track record of scaling Meta ads with a budget of $1M+

•

Experience with subscription-based products targeting Tier 1 markets

•

Strong analytical skills with campaign measurement, data analysis, and A/B testing expertise

•

Builder mindset; comfortable scaling from scratch

•

Expertise in optimizing traffic based on CPL, CAC, LTV, ROAS, ROI metrics

•

Experience in optimizing creatives at the campaign setup level and using creative factory insights to drive scalable marketing performance

•

Proven track record in scaling user acquisition for new products from 0 to 1, from idea validation to scalable growth

•

English — upper-intermediate level or higher

Bonus Points

•

Practical experience with Amplitude or Looker

•

Experience with TikTok, ASA, and Google

•

Familiarity with automation tools (Revealbot, Airtable, n8n)

You’ll be working on

•

Start hands-on: audit the full acquisition setup, launch and manage Meta campaigns, and deliver a clear action plan with performance targets

•

Optimize campaigns based on CAC, ROAS, LTV, and CR; monitor ad account and user journey metrics, adjusting based on insights

•

Drive creative performance, contribute ideas, support the production of high-performing creatives, and apply creative factory insights at the campaign level

•

Run growth experiments, improve existing UA flows, and prepare performance reports with key learnings and next steps

•

Own product growth strategy and align it with business goals

•

Lead, mentor, and grow the creative and user acquisition teams

•

Build scalable growth processes, experimentation frameworks, and OKR cycles

•

Own budget allocation, scaling roadmap, and identification of new channels and markets

•

Drive cross-functional alignment with product, marketing, and analytics

Your manager: You’ll report directly to Bohdan Kit , CEO of Aligned. Bohdan is the product leader who personally built solutions for over 100 million users and generated nine-figure revenues on platforms like Amazon and WordPress. He actively shares his expertise and gives you full freedom to act

What we offer

•

Office/hybrid work format. Our Kyiv office is a hub for teams of all products

•

Freedom to build. No micromanagement. No politics. No fluff

•

Top-tier team. You’ll work with proven operators, product thinkers, and creatives

•

Not one path. Yours. We support all kinds of growth: leadership, depth, and breadth, allowing you to choose how far and where to go

•

Above-market salary with an ambitious performance-based bonus system

•

Unlimited vacation & sick leave

•

Apple gear, because we don’t believe in slow laptops or slow ambition

•

Company-paid lunches (because hungry brains don’t build great stuff)

Recruitment process

•

Interview with recruiter (Google Meet) - 45 min

•

Technical interview - 1,5 hours + Culture-fit interview - 1.5 hours - all in 1 day!