Senior Social Media Executive

ABOUT THE ROLE

The Senior Social Media & Influencer Executive is responsible for managing and growing the agency's social media presence across client accounts, delivering content-led strategies that cut through in sport and entertainment. This is fundamentally a social media role - owning channel management, content planning, community engagement, and performance reporting day to day.

Influencer management forms a supporting part of the remit: identifying relevant talent, coordinating campaign activity, and ensuring influencer content lands in line with client objectives. The right candidate will be platform-savvy, creatively curious, and comfortable working at pace across multiple accounts.

KEY RESPONSIBILITIES

Implement social media strategies

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Execute social media goals and objectives aligned with overall brand strategy

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Support audience research and competitive analysis initiatives

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Maintain consistent brand voice and visual identity across assigned social media platforms

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Manage and execute social media content calendars

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Monitor social media performance metrics and contribute to regular reporting

Execute social media campaigns

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Implement social media campaigns, including paid and organic initiatives

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Collaborate with internal teams (e.g., creative, sales) to execute integrated social media campaigns

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Support influencer partnerships and relationship management

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Manage assigned social media budgets

Community management

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Monitor and respond to social media mentions and messages in a timely and professional manner

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Engage with followers and nurture community relationships

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Identify potential issues and escalate social media crises appropriately

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Foster a positive and engaging online community

Influencer Identification & Outreach

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Research and identify relevant influencers across Instagram, TikTok, YouTube, X and emerging platforms, with a focus on sport and entertainment audiences

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Develop and execute targeted outreach strategies, building and maintaining a strong network of talent relationships

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Lead contract negotiations and secure competitive campaign rates aligned with client budgets

Campaign Planning & Execution

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Develop and deliver comprehensive influencer marketing campaigns from brief through to completion, aligned with client objectives

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Author detailed campaign briefs and clear influencer guidelines that set up talent for success

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Monitor campaign progress against KPIs and provide regular, structured updates to clients and internal stakeholders

Content Strategy & Creative Development

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Collaborate closely with influencers on creative concepts, ensuring content is on-brand, engaging, and platform-native

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Provide direction on content formats, messaging hierarchy, and brand guidelines throughout production

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Oversee content delivery, reviewing and approving outputs to ensure quality and consistency

Platform Management & Analytics

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Manage live social media campaigns across platforms, maintaining oversight of posting schedules and performance

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Use social listening tools to track conversations, surface trends, and identify opportunities in real time

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Analyse campaign data, extract meaningful insights, and present findings in clear, actionable reports

Client Relations

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Build and nurture trusted relationships with clients, acting as a reliable day-to-day point of contact on influencer activity

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Communicate proactively on campaign progress, flagging risks and opportunities before they become issues

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Develop strategic recommendations that help clients continuously improve their influencer marketing approach

Industry Knowledge & Innovation

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Stay current on platform developments, algorithm shifts, and emerging influencer trends across sport and entertainment

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Attend relevant industry events and conferences to build knowledge and expand the agency's talent network

ABOUT YOU

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Bachelor's degree in Marketing, Communications, Journalism, or a related field.

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5+ years of experience in social media marketing, with a strong focus on influencer marketing and campaign execution.

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Proven success managing and optimizing influencer and social media campaigns across platforms including Instagram, TikTok, Facebook, X (Twitter), LinkedIn, and YouTube.

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Strong understanding of social media trends, algorithms, content strategy, advertising platforms, analytics, and performance reporting.

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Experience with influencer sourcing, negotiation, contracting, talent relationship management, and client communications.

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Proficiency in social media, content creation, social listening, and project management tools, including Hootsuite, Sprout Social, Canva, Adobe Creative Suite, Brandwatch, Mention, Asana, and Trello.

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Excellent written, verbal, presentation, organizational, and stakeholder management skills.

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Creative storyteller with strong attention to detail, analytical thinking, and the ability to work independently and collaboratively.

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Experience in the sports and entertainment industry is preferred.