Media Buyer

Media Buyer

Start Date: ASAP Employment Type: Part- Time Work Arrangement: In-Person, Downtown Brooklyn Hours: 10 - 20 hour/week Compensation: $100- $150/hour

**Please attach professional work samples, case studies, summarizing campaign performance against initial KPIs, spreadsheets demonstrating how you actively manage and allocate client budgets over time to prevent over or under-spending.

About Magic Items Magic Items is a NYC-based startup specializing in beautifully hand-sewn leather bags featuring our revolutionary patent-pending novel closure method. With a team of passionate craftspeople and professionals, we serve both individual customers and large business clients. We're expanding quickly and are deeply committed to our people-first culture where every team member matters.

About the Role The Omnichannel Media Buyer supports overall growth and customer acquisition efforts by launching, managing, and scaling high-performing paid advertising campaigns across key digital platforms. Meta and Google are top priorities, although other platforms will gain importance including Pinterest, TikTok, YouTube, Shop Snapchat, Avalara, and even TV ads such as MNTN or Vibe.co. This role combines deep data analysis, budget management, and creative performance strategy in order to scale the business sustainably while maintaining high standards for return on ad spend (ROAS) and cost per acquisition (CPA). The role is also unique in that it allows for direct collaboration with and reporting to the CEO.

Roles and Responsibilities

Campaign Strategy & Execution

• Architect and execute full-funnel paid acquisition frameworks across Meta, Google, and other platforms, mapping distinct campaigns to awareness, consideration, conversion, and retention phases.
• Structure ad accounts for maximum algorithmic efficiency using advanced methodologies, such as Meta’s Advantage+ Shopping Campaigns (ASC), consolidated ad sets, and Google’s Performance Max (PMax) networks, Google Keywords
• Deploy sophisticated prospecting, high-intent search terms, custom lookalikes (LLA), and dynamic retargeting segments mapped precisely to customer life cycles and historical buying windows.
• Conduct continuous market and competitor research using transparency tools (such as Foreplay.co) to identify emerging advertising angles, trends, and positioning gaps.

Budget Allocation & Scaling

• Deploy and pace six-figure monthly ad spend across platforms, ensuring minimal budget waste, avoiding under-pacing, and aggressively protecting target CPAs.
• Dynamically reallocate cross-platform budgets in real time based on blended efficiency metrics, capital performance data, and true business scalability.
• Execute vertical and horizontal scaling methodologies to drive volume, incrementally raising budgets on high-yielding ad sets while expanding into adjacent lookalike and broad audiences without inflating acquisition costs.
• Monitor and manage frequency capping, ad fatigue, and audience overlap to prevent ad delivery degradation during high-scale pushes.

Creative Performance & Strategy

• Diagnose visual performance by auditing critical drop-off metrics, outbound click-through rates (CTR), hook rates (3-second video views / impressions), and viewer retention trends.
• Translate quantitative performance data into high-yielding creative briefs for production teams, videographers, and graphic designers, detailing exact hooks, pacing, and visual transitions.
• Advise on compelling, high-converting, platform-native advertising copy, headlines, and angles tailored to distinct buyer personas and emotional purchase triggers.
• Establish a rigorous, ongoing A/B testing matrix for creative variables, messaging, landing page variants, and calls-to-action (CTA).

Data Attribution & Analytics

• Safeguard server-side tracking health, data loops, and pixel integrations—including Meta Conversions API (CAPI), Google Tag Manager (GTM), and TikTok Pixel—to mitigate data signal loss.
• Maintain high-level growth dashboards tracking bottom-line financial metrics, including Blended ROAS, Marketing Efficiency Ratio (MER), Average Order Value (AOV), and Customer Lifetime Value (LTV).
• Partner with the Marketing department team to locate and repair post-click friction points across landing pages, checkout flows, and user funnels to maximize traffic value.
• Monitor, Analyze, and report metrics from Google Analytics in order to further optimize efficacy of media buys
• Run deep-dive weekly and monthly performance audits, isolating exact variables driving changes in customer acquisition economics.

Requirements

Required (Must Have)

• 2–5 years of dedicated, verifiable media buying experience actively managing and optimizing Meta Ads Manager, Google Ads Client, and TikTok Ads Manager simultaneously.
• Proven track record of autonomously deploying and pacing six-figure monthly ad spend while successfully protecting target CPAs and margin-based metrics.
• Advanced proficiency in Excel and Google Sheets with the ability to build data models, manipulate cohorts, and analyze key backend economics (LTV, CPA, AOV, MER).
• Complete operational mastery of Google Analytics (GA4) for multi-channel journey mapping and post-click traffic analysis.
• Strong execution background in direct-response copy and a sharp data-driven intuition for scripting high-converting, social-first vertical video hooks.

Preferred (Good to Have)

• Hands-on experience working with third-party multi-touch attribution engines and marketing data platforms (e.g., Northbeam, TripleWhale).
• Basic understanding of landing page conversion rate optimization (CRO) frameworks and UI/UX best practices.
• Familiarity with the creative production pipeline, asset organization, or standard editing tools (e.g., Figma, CapCut, Adobe suite) to streamline communication with designers.
• Valid platform-specific credentials, such as Meta Certified Media Buying or Meta Certified Marketing Science Professional designations.

Key Performance Indicators (KPIs)

• Total Gross Revenue divided by Total Ad Spend across all networks to evaluate macro-marketing efficiency (MER / Blended ROAS).
• Maintaining customer acquisition costs strictly within profitable margins based on specific product and service lines (CPA).
• Month-over-month trajectory of Customer Lifetime Value to Customer Acquisition Cost ratio (LTV:CPA).
• Safely increasing total multi-channel ad spend volume month-over-month without degrading backend conversion efficiency or customer quality.
• Average conversion rate metrics across unique landing pages and primary sales funnels driven by paid traffic.
• Platform-specific creative efficiency scores, including 3-second hook rates and 25-50% video retention benchmarks across social ad accounts.

Why Join Magic Items?

• Be part of a growing company with innovative products
• Work in a people-first culture where every team member is valued
• Collaborate with a passionate team of craftspeople and professionals
• Hands-on experience in artisan leather production