Digital Account Manager

Digital Account Manager

The Hoffman Agency is a PR-led marketing agency offering world-class communications services across media, industry analysts, and digital channels. At our core we’re a diverse collective of fresh thinkers who aren’t afraid to challenge the status quo.

We are on the lookout for a digital account manager with a flair for paid and organic and a strategic mind to join our growing marketing services division.You will be responsible for planning and delivering organic social, PPC and digital content campaigns for clients. You’ll work closely with the EVP of Marketing Services, you will manage an SAE and work closely with our designer and PR team to ensure integrated approach. You’ll also be regularly using our insight tools to deliver customer content and asset performance reporting.

This role is perfect for someone with around 4 years’ experience in digital marketing account management and client relationships. This experience must come from paid and organic social media, paid search and paid display advertising. Experience working in the B2B space; ideally within technology, is also necessary.

While social media and B2B influencer marketing is the core skill we’re looking for, we’re seeking someone with a genuine interest in the whole digital marketing mix. The ideal candidate will understand and be able to demonstrate the principles of SEO and content marketing as well as having a real desire to learn about and be exposed to integrated marketing planning.

Main job functions

Account management

• Be a custodian of the Hoffman brand and ensure that brand guidelines are adhered to over all brand touchpoints
• Take briefs/plans from the SVP of Marketing Services and translate them into actionable tasks (SLAs and account plans)
• Ensure that client SLAs are in place, managed and met, with responsibility taken for the fulfilment of client activity
• Own and manage the creation and delivery of tasks on client accounts according to agreed plans, working with account leads to allocate tasks appropriately
• Ownership of, and accountability for, all key account processes (reporting, influencer relations, content creation, social media etc) – approving work from junior team members, providing full and frank feedback and guidance, and on-the-job training where required. Raise issues of concerns with mentors
• Leadership of account team meetings and client calls/meetings
• Ensure account profitability i.e. monitoring servicing levels on an ongoing basis
• Plan and prioritise marketing campaigns using an integrated, multi-channel approach to drive awareness, increase website traffic and capture new leads, meeting the goals outlined

Social media & influencer marketing

• Create social media channel plans and content calendars
• Conduct social media audits
• Create creative asset briefs for platform-specific content
• Manage and optimise paid and organic social media channel campaigns in real-time
• Copy creation for social media channels (LinkedIn, Twitter, Facebook)
• Monitor the performance of campaigns and content against KPIs and benchmarks, providing data-driven insights and recommendations for improvements
• Use of social listening tools to provide data analysis and insight
• Brief suppliers, negotiate rates and organise quotes

Integrated marketing planning

• Support the Marketing Services director on the delivery of diagnostic and strategic marketing services projects (e.g. brand audits, etc)
• Lead on the aggregation and analysis of digital platform data (primarily social, SEO and google analytics data) to derive actionable user and customer insights

Skills & knowledge development

• Demonstrate a good understanding of the marketing mix
• Demonstrate willingness to learn about and immerse yourself in the creation and delivery of integrated marketing strategy
• Attend B2B marketing industry and technology-related events
• Stay up to date with B2B marketing techniques and ensure we are continually adhering to industry best practice

Person Specification

Essential

• A strong track record in B2B social media and influencer account management
• Previous experience of working in a similar B2B role (agency or in-house)
• A solid understanding of the marketing mix and the role PR plays in it
• Understanding and experience of SEO fundamentals

Desired

• Experience of the wider digital marketing mix
• Willingness to contribute to digital marketing strategy
• Experience and knowledge of the B2B technology sector
• Excellent written and verbal communication skills
• Strategically minded and insight-driven