PPC & Paid Media Analyst

Company Profile

OptiCommerce is the leading specialist digital marketing and website agency for optical retailers worldwide. As part of the Ocuco Group, we support independent practices, premium eyewear brands and e-commerce businesses with performance marketing across Google Ads, SEO, social media, e-commerce optimisation, website platforms and analytics.

Job Description

We’re looking for a PPC & Paid Media Analyst who enjoys building campaigns that deliver real commercial impact and not just impressions and clicks.

At OptiCommerce, you’ll manage and optimise multi-market paid campaigns for independent optical retailers and premium eyewear brands across the UK, Ireland, North America and the Nordics. You’ll work within a specialist performance team where PPC, SEO, content, analytics and web strategy are tightly integrated.

This position is based in our London office in Chiswick and operates on a hybrid working model, with three days per week onsite.

This role offers ownership, variety, and clear progression into senior performance strategy.

What you’ll be doing

Campaign management

• Build and optimise Google Ads campaigns from initial brief through to launch and scale
• Manage budgets across multiple markets and currencies
• Execute keyword strategies aligned to commercial intent and client objectives
• Write and test high-performing ad copy
• Optimise Smart Bidding strategies (CPA / ROAS / value-based)
• Develop remarketing and audience targeting strategies

Performance optimisation

• Improve conversion rates through landing page insight and testing
• Identify growth opportunities using Auction Insights and competitor positioning
• Monitor campaign pacing and performance against targets
• Identify and resolve performance issues efficiently

Tracking & reporting

• Work within GA4 and Google Tag Manager to ensure accurate tracking
• Use call tracking and conversion attribution tools
• Build and maintain Looker Studio dashboards
• Translate performance data into actionable client insights

Collaboration

• Work alongside SEO, content and web teams on integrated campaigns
• Contribute ideas to improve campaign structure and agency processes
• Support client strategy conversations with performance insights

What we’re looking for

Essential

• 3+ years’ experience managing Google Ads campaigns, OR 2+ years’ agency-side PPC experience
• Experience managing multiple accounts simultaneously
• Strong understanding of conversion tracking and attribution
• Comfortable working within GA4 and Google Tag Manager
• Experience optimising toward CPA / ROAS targets
• Strong analytical skills with the ability to identify trends and opportunities
• Excellent written English and communication skills

Nice to have

• Microsoft Ads experience
• Meta Ads experience
• Looker Studio reporting experience
• Experience with call tracking platforms
• Experience working with e-commerce or appointment-driven businesses

Why join OptiCommerce

• Exposure to international campaigns across multiple markets
• Real ownership of client accounts and campaign strategy
• Hybrid working flexibility
• A performance-focused agency environment
• Sector-specialist expertise in optical retail and healthcare
• Cross-channel learning across SEO, CRO, landing pages, content and analytics
• Responsibility for real client outcomes
• Opportunities to attend industry events and exhibitions
• Clear progression toward Senior PPC / Performance Strategist roles
• Support from an experienced performance marketing leadership team