Next.js & React Developer (Marketing Tech)

Next.js & React Developer (Marketing Tech)

Experience: 4–5 years Reporting to: Marketing Director

Overview

We’re looking for a developer who sits at the intersection of engineering and marketing. This role isn’t just about building pages—it’s about owning the entire marketing tech layer: high-performance websites, conversion-focused tools, and AI-assisted workflows that drive pipeline. You’ll be responsible for building, optimizing, and continuously evolving our marketing website and related assets using modern frameworks and AI-first development practices.

Key Responsibilities

• Website Development & Management
• Build and maintain a high-performance marketing website using Next.js and React
• Implement scalable, modular frontend architecture
• Own deployment, performance, and uptime of marketing properties
• Marketing Tech & Tooling
• Develop interactive tools, calculators, and lead magnets to drive acquisition
• Integrate with CRM, analytics, and marketing automation platforms
• Support landing page experimentation and rapid campaign launches
• Build lightweight backend services to support marketing tools (forms, calculators, lead capture flows)
• Design and manage data flow between frontend, APIs, CRM, and databases
• Ensure reliability and integrity of captured marketing data
• Performance & Optimization
• Optimize for Core Web Vitals, page speed, and overall UX
• Ensure best practices in SSR, SSG, caching, and edge delivery
• Continuously improve conversion rates through technical enhancements
• SEO / AEO / GEO Execution
• Implement technical SEO best practices (schema, metadata, crawlability, indexing)
• Optimize content and structure for AI-driven discovery (AEO/GEO)
• Work closely with marketing to ensure content is search and AI-friendly
• AI-First Development
• Leverage AI tools (e.g., code generation, automation, debugging, prototyping) in daily workflows
• Build faster using AI-assisted development while maintaining code quality
• Identify opportunities to embed AI into user-facing tools and internal processes
• Collaboration
• Work closely with marketing, design, and product teams
• Translate marketing requirements into scalable technical solutions
• Act as the go-to person for all frontend and marketing tech needs

Required Skills & Experience

• 4–5 years of hands-on experience with React and Next.js
• Strong understanding of modern frontend architecture and performance optimization
• Experience building APIs using Node.js (preferably within Next.js API routes or serverless functions)
• Strong understanding of REST APIs and/or GraphQL
• Experience working with databases such as PostgreSQL or similar databases
• Ability to design simple data models for marketing use cases (leads, events, form submissions)
• Experience handling form submissions, validation, and backend workflows
• Familiarity with authentication, rate limiting, and basic API security
• Experience building high-conversion marketing websites or landing pages
• Solid knowledge of:
• Technical SEO fundamentals
• Web performance optimization (Core Web Vitals, Lighthouse, etc.)
• API integrations and headless CMS setups
• Familiarity with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) concepts
• Experience using AI tools for development workflows (this is not optional—you should already be using them daily)
• Strong problem-solving mindset with the ability to move fast without breaking things

What We’re Looking For

• Someone who thinks like a builder, not just a coder
• Comfortable owning small backend systems when needed (not just frontend)
• Comfortable operating in a fast-paced marketing environment
• Obsessed with speed, performance, and conversion
• Naturally inclined toward automation and AI-first workflows
• Able to balance clean engineering with rapid execution