Content Lead

Role Summary

The Content Lead is a strategic and creative leader within the Creative Department, responsible for the development, production, and performance of content across all social and digital channels for assigned client accounts. The role combines high-level content strategy with hands-on creative direction, leading a team of two Social Media/ Community Managers to deliver compelling, on-brand storytelling at scale. Reporting directly to the Chief Operating Officer, the Content Lead bridges creative vision and executional excellence, ensuring every piece of content serves both the brand's narrative and measurable business outcomes. This leader champions a culture of creativity, collaboration, and continuous improvement.

Key Responsibilities

• Lead end-to-end content strategy for multiple client accounts — from brief interpretation through production, publishing, and performance analysis.
• Direct and mentor a team of two Social Media/Community Managers: assign and prioritize workloads, provide creative and copy feedback, and uphold quality standards across all deliverables.
• Provide strategic direction on community engagement, tone alignment, and escalation handling, ensuring community efforts are fully integrated with content strategy.
• Translate brand strategies into content ecosystems across formats: short-form video, static, carousel, long-form, and emerging media.
• Serve as the primary content and copy lead for accounts in the assigned portfolio — writing original copy for social posts, campaign activations, video scripts, email, and brand communications as needed.
• Own content calendar planning, production scheduling, and cross-team coordination to consistently meet campaign deadlines.
• Review and approve all content and copy produced by direct reports before client or platform delivery.
• Partner with Account Management, Creative Strategy, and Paid Media to align organic content with broader campaign objectives.
• Facilitate content briefings, creative kickoffs, copy reviews, community-strategy alignments, and post-campaign retrospectives.
• Monitor and interpret content and community performance data, using insights to refine both strategy and copywriting.
• Coordinate with production resources — photographers, videographers, designers, and editors — so copy and visuals work cohesively.
• Present content strategies and performance reports to clients and internal stakeholders with clarity and confidence.
• Contribute to new-business proposals by developing content frameworks and creative concepts for prospective clients.
• Establish and maintain content guidelines, brand-voice documentation, and creative briefs for each assigned account.
• Conduct regular 1:1s and check-ins with direct reports to support professional development and project alignment.
• Champion content innovation by identifying emerging platform trends, formats, and audience behaviors relevant to client goals.

What Success Looks Like

• Client account retention and satisfaction within the assigned portfolio.
• Audience growth and engagement performance across managed accounts.
• On-time content delivery and production quality (e.g., revision / rework rates).
• Content performance against agreed campaign KPIs.
• Team development — direct reports growing in skill, autonomy, and ownership.

Supervisory Responsibility

Directly supervises the content team, including but not limited to Social Media Managers, Community Managers and Content Creators . Responsibilities include day-to-day task assignment and prioritization, creative review and approval, performance evaluations, onboarding of new team members, and identification of training and growth opportunities. This role is responsible for fostering a positive, inclusive, and high-performance team culture within the Creative Department.

Required Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, Creative Writing, Advertising, Copywriting, or a related field.
• 6+ years in content creation, copywriting, social media management, or digital marketing, with at least 2 years leading or mentoring a team.
• Exceptional copywriting across short- and long-form formats: social copy, scripts, campaign messaging, taglines, long-form content, and brand-voice documentation. Must be able to write for multiple brands simultaneously while keeping each brand's voice distinct — i.e., without one brand's tone bleeding into another — and coach direct reports to do the same.
• Portfolio demonstrating range across industries, content formats, copy styles, and audience types (required for consideration).
• Expert proficiency with social platforms and content/management tools (e.g., Gain, Hootsuite, Monday, Clickup, Asana).
• Strong command of social analytics tools and the ability to turn performance data into strategic insight.
• Comfort managing multiple client accounts, brand voices, and team functions simultaneously.

Preferred Qualifications

• Agency experience.
• Experience supervising or mentoring community-management functions, with an understanding of how community engagement and content strategy interconnect.
• Hands-on familiarity with content-creation tools (Adobe Creative Suite, Canva, CapCut, or equivalent).
• Experience with content production workflows: photo/video shoots, post-production, and asset management.
• Understanding of SEO principles, content distribution strategies, and cross-channel amplification.
• Familiarity with influencer-marketing platforms and creator-collaboration workflows.

Knowledge & Critical Skills

• Deep, platform-native understanding of Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging channels.
• Knowledge of content production pipelines from concept to delivery, including versioning and asset management.
• Awareness of brand-safety protocols, FTC disclosure requirements, and copyright best practices.
• Understanding of how organic content integrates with paid amplification and performance media strategies.
• Cultural awareness and sensitivity to create content that resonates across diverse communities and markets.

Competencies

Creative Vision · Strategic Thinking · Team Management · Client Management · Analytical Mindset · Organizational Excellence

Work Environment & Schedule

• Hybrid role based in San Juan, PR.
• Standard schedule is Monday through Friday; senior-level responsibilities and client needs may require occasional availability outside standard hours, aligned with content publishing schedules, campaign launches, or client events.
• Collaborative, studio-style agency environment with regular interaction across creative, strategy, account, and executive teams.
• Active participation in agency culture is expected — team rituals, creative reviews, and department-wide initiatives.

Physical Demands & Travel

• Primarily office and desk-based; requires extended use of computers, monitors, and digital collaboration tools.
• Travel of approximately 20% — primarily local client visits and content shoots within Puerto Rico. (2-3 times per year)
• Ability to be on-site during content shoots, which may involve standing for extended periods in varied environments.
• All physical requirements are subject to reasonable accommodation as needed.

Other Duties

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

SUP3RNOVA is an equal opportunity employer. We welcome applicants of all backgrounds and make all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, political affiliation, or any other characteristic protected by federal, Puerto Rico, or local law. Reasonable accommodations are available on request during the hiring process.