Manager – Growth and Marketing Automation

Core Details and Responsibilities

This role is based in our Cape Town office. As Manager – Growth and Marketing Automation, you will report to the Chief Strategy Officer. From a high-level perspective, the core responsibilities that form your role are broken down into the following 8 categories:

• Strategy & Project Support
• Digital Execution & Social Media
• Content Development & Coordination
• Campaign Management
• Events and Activations
• CRM & Marketing Automation Systems
• Risk and Compliance Responsibilities

Your Daily Tasks

Manager – Growth and Marketing Automation will build and operate our inbound marketing engine. This role combines hands-on marketing automation, digital execution, social management, analytics, and optimisation to support our global growth across the U.S., South Africa, LATAM, and Europe. This is a key operational role within our marketing function. You will develop the systems, content pathways, and workflows that drive lead generation, client engagement, and marketing efficiency

• Strategy & Project Support:
• Support the CSO in managing and progressing marketing and business development initiatives.
• Help prioritise and structure workloads across multiple projects, ensuring timely delivery.
• Liaise with internal stakeholders and external partners to keep campaigns and deliverables on track.
• Maintain shared calendars, timelines, and campaign planning documentation.
• Digital Execution & Social Media:
• Own the social content calendar and publishing schedule.
• Write short-form marketing copy aligned to Catalyst’s brand tone.
• Optimise social performance using analytics and A/B testing.
• Coordinate digital assets with the design and content teams.
• Contribute to website content (via CMS) to ensure accuracy and brand consistency.
• Support with SEO-related tasks, including metadata updates, keyword tracking, and agency liaison.
• Support setup, execution, and monitoring of digital campaigns (Google Ads, LinkedIn, etc.).
• Configure and monitor tracking and reporting tools (Google Analytics 4, Tag Manager, Search Console).
• Manage dashboards and summaries for internal reporting.
• Content Development & Coordination:
• Draft and edit marketing content: social posts, email campaigns, web copy, brochures, thought leadership, and internal communications.
• Review and refine content for accuracy, tone, and brand alignment.
• Support client-facing teams with presentation decks, proposals, and pitch materials.
• Coordinate contributions from subject matter experts to deliver polished outputs
• Maintain and update content calendars to ensure campaign alignment.
• Liaise with design and compliance resources to finalise content for distribution.
• Campaign Management
• Support digital campaigns, webinars, and events with automated journeys.
• Execute email marketing campaigns and nurture flows.
• Track performance and provide insights for continuous improvement.
• Events & Activations:
• Assist in planning and delivering marketing-led events, sponsorships, and activations.
• Manage event logistics:
• Support pre-event activities (registrations, RSVP tracking, briefing packs).
• Manage on-site or virtual delivery (setup, signage, branded assets).
• Manage post-event follow-ups, communications, and performance reporting.
• CRM & Marketing Automation Systems:
• Support implementation and management of the firm’s CRM and marketing automation systems.
• Partner with business development and operations teams on workflows, segmentation, and reporting needs.
• Assist with list management, email workflows, dashboards, and user guidance.
• Leverage prior CRM experience to support rollout, adoption, and continuous improvement.
• Build and manage automation workflows, lead scoring, segmentation, and lifecycle programs.
• Maintain CRM data hygiene and manage integrations within HubSpot or Marketo.
• Create and optimise landing pages, forms, and tracking assets.
• Build and maintain dashboards for channel and campaign performance.
• Risk and Compliance Responsibilities:

These responsibilities include the representation to the company’s Risk and Compliance perspective and include (but not limited to) the following tasks:

• Governance Framework – Adherence to the governance framework and ensure cohesiveness across all teams, offices, and service lines.
• Quality Control – Adhere to change controls and internal quality assurance
• Compliance Culture - Working in tandem with the groups Head of Compliance and Governance to instill a culture that is centered around good governance and compliance.
• Operational Controls - Driving and contributing to a culture of quality/excellence, through risk awareness and adherence to regulatory compliance standards and operational controls.
• Regulatory Adherence - Ensuring an effective risk-based approach is adopted to meet all regulatory compliance procedures per jurisdiction.

Strategic Expectations

• A well-structured automation ecosystem that improves lead quality and engagement.
• Consistent digital presence with measurable growth in reach and conversions.
• Clean, accurate CRM data and reporting.
• Strong alignment with design, sales, and executive stakeholders
• Share insights to enable development of new processes and procedures that will create business efficiency and support delivery of client excellence in service.
• Maintain awareness of industry, regulatory, jurisdictional, and other trends that could affect the business.
• Contribute to the creation, development and implementation of new products and solutions to accommodate the businesses continuous changing needs.
• Collaborate cross-functionally with operations staff, business users, project, and implementation managers to achieve desired and elegant solutions.
• Identify potential risks and challenges that could impact the achievement of strategic goals.
• Develop and implement contingency plans to mitigate risks.
• Conduct market research and analysis to identify trends and opportunities.
• Provide strategic advice based on market insights to inform decision-making.
• Develop and manage budgets for strategic initiatives.
• Ensure capital adequacy and efficient allocation of resources.

Required Skills & Experience

Are you getting excited? We are! Before we get too carried away, there are a few requirements you’ll need to check off before you can apply for the position:

• Bachelors Degree in Marketing or related field
• 4–6 years in Marketing, with least 3 years of hands-on experience in digital marketing or marketing automation
• Hands-on experience with CRM/marketing platforms (Microsoft Dynamics, HubSpot, Marketo or similar - (admin-level experience preferred
• Strong writing skills (copy) and attention to detail.
• Experience managing social channels for B2B brands.
• Comfortable working with data, analytics tools, and performance reporting.
• Understanding of SEO fundamentals.
• Bonus: exposure to financial services, technology, SaaS, or professional services.