Media & Content Strategy Manager

Company: Dogwood & Oaks (DBA The Money Wit) Role Purpose The Media & Content Strategy Manager is responsible for building The Money Wit into a credible, scalable media brand that drives audience growth, trust, and commercial outcomes across retail, corporate, and institutional channels. This role goes beyond posting on social media. It owns content strategy, narrative control, media systems, and distribution, ensuring that The Money Wit’s ideas travel consistently across platforms and convert into subscribers, clients, partners, and influence. Strategic Outcomes This Role Owns Position The Money Wit as a go-to authority on money, markets, and decision-making in Africa Build media assets (content IP, formats, series) that compound over time Grow and nurture owned audiences (newsletter, YouTube, podcast, community) Reduce over-reliance on the founder by systematising voice, formats, and thinking Ensure media feeds revenue lines: School, Club, Consulting, Institutional work Key Responsibilities 1. Content Strategy & Narrative Control Develop and own the editorial strategy aligned with the company’s business priorities Translate complex finance, markets, and macro ideas into clear, compelling content frameworks Define core content pillars, themes, and recurring series across platforms Protect brand tone: intelligent, grounded, authoritative — never gimmicky 2. Media Production & Execution Lead end-to-end content production across: Social platforms (LinkedIn, Instagram, TikTok, X) Newsletter YouTube / video-first formats Long-form thought leadership Work with internal and external creatives (designers, video editors, writers) to deliver high-quality output Ensure consistency of message and quality across all channels 3. Audience Growth & Distribution Design and execute distribution strategies that grow reach, subscribers, and engagement Understand platform mechanics and optimise content without chasing trends Build systems for repurposing content across channels efficiently Track and improve audience journey: awareness → trust → conversion 4. Media as a Business Engine Align content with commercial goals: School enrolments Club membership Consulting and institutional credibility Support partnerships, sponsorships, and media collaborations Identify opportunities to productise media (series, reports, playbooks, IP) 5. Founder & Brand Leverage Work closely with the Founder to: Extract insights, thinking, and frameworks Turn them into scalable content assets Reduce dependence on ad-hoc founder availability by building repeatable content systems Help shape a brand that can speak with the founder — not only through her Success Metrics (KPIs) Growth in owned audience (newsletter, YouTube, community) Content consistency and production cadence Engagement quality (saves, shares, thoughtful comments — not vanity metrics) Content-led conversions to products and services Strength of brand positioning and narrative coherence Requirements Required Skills & Experience Core Competencies Strong strategic thinking — understands business, not just content Excellent writing and editorial judgement Ability to simplify complex ideas without dumbing them down Deep understanding of social and digital media ecosystems Experience building or managing content-led brands Technical & Execution Skills Content planning and editorial calendars Basic performance analysis and reporting Working knowledge of video, design, and publishing workflows Comfortable working with senior leaders and founders Ideal Background (Not Mandatory) Media, journalism, strategy, communications, or content-led startups Finance, business, economics, or policy content experience is a strong advantage Experience supporting thought leaders, executives, or expert-led brands Who This Role Is Not For Someone who only wants to “post content” Trend-chasers with no understanding of long-term brand equity People uncomfortable with structure, standards, and accountability Why This Role Matters This role sits at the intersection of ideas, influence, and income. The Media & Content Strategy Manager will help turn The Money Wit from a founder-led brand into a durable media institution. Benefits Benefits 1. Competitive salary, including bonus. 2. Paid time off and holidays. 3. Opportunities for professional development and career growth. 4. Supportive and collaborative work environment.