Paid Advertising and SEO Specialist

Delfin Tours is looking for a data-driven Paid Advertising and SEO Specialist to optimize our online presence. The ideal candidate will be responsible for managing paid advertising campaigns across platforms like Google and Meta, as well as driving website SEO to maximize traffic and conversions. Key Responsibilities: Plan, execute, and optimize paid advertising campaigns on Google Ads, Meta platforms, and other relevant channels. Perform keyword research and implement SEO strategies to improve website rankings. Monitor and analyze campaign performance, providing detailed reports and actionable insights. Collaborate with the marketing team to align paid campaigns and SEO efforts with business objectives. Conduct A/B testing for ad creatives and landing pages to improve performance. Stay informed of industry trends and best practices in digital advertising and SEO. Requirements Proven experience in managing paid ad campaigns (Google Ads, Meta Ads). In-depth knowledge of SEO principles and tools (e.g., Google Analytics, SEMrush, Yoast SEO, Ahrefs). Strong analytical skills and proficiency in data interpretation. Ability to create compelling ad copy and landing page optimization. Certification in Google Ads and/or Meta Ads is a plus. Benefits Generous Paid Leave: Enjoy 24 paid leave days annually. Competitive Compensation: We offer a salary that matches your skills and experience. Work-Life Balance: Work five days a week (Monday to Friday), leaving your weekends free.