SEO (Individual Contributor)

Location: Pune,Maharashtra,India

Position: SEO (Individual Contributor) Location: Baner, Pune Experience: 4+yrs Industry: IT

Role overview The purpose of this position is to play a supporting role in crafting and implementing B2B, SaaS SEO strategies. You'll support on-page SEO, technical SEO, content optimization, CRO, backlinking, and performance reporting across our website, blog, and other domains. Since this is a junior-level position, you do need a fundamental understanding of how search works, some hands-on experience with core SEO tasks, and familiarity with modern AI-driven search (AEO and GEO). You'll work closely with the SEO Manager and Marketing Team to execute audits, implement fixes, and scale content that converts.

Key Responsibilities

• Perform website & blog technical SEO audits (crawlability, indexability, site speed, structured data) and monitor site health; track and validate fixes.
• Ensure XML sitemap, HTML sitemap, and robots.txt are correct and maintained.
• Conduct keyword research and build master keyword lists; map queries to pages.
• Execute on-page SEO: title tags, meta descriptions, headings, canonical tags, schema, and internal linking.
• Identify improvements in site structure, internal linking, and content; implement or raise issues for fixes.
• Work on non-performing pages and blog posts to improve organic visibility and engagement.
• Optimize content for AI visibility: craft clear, direct answers and structured data for AEO and GEO.
• Ensure content is authoritative and citable by AI tools (LLMs, Google AI Overviews, ChatGPT, Gemini etc.)
• Help automate recurring SEO tasks using AI agents.
• Discover and evaluate organic competitors; produce competitor gap analysis.
• Run content audits, suggest blog topics and content updates, and regularly refresh existing content.
• Perform landing page audits and recommend improvements for SEO and conversions.
• Optimize and maintain pages for the USA, UAE, and domestic (India) markets: ensure location-specific content, correct targeting, and proper implementation of geographic signals.
• Manage WordPress tasks: page design basics, posting blogs, technical understanding, and use of Yoast plugin.
• Use Google Tag Manager to implement and maintain tracking tags and events.
• Execute backlink and off-page SEO: guest post submissions, outreach to backlink prospects, and backlink acquisition via various methods.
• Track and analyze Zoho heatmaps, update CTAs, maintain lead forms, and track lead sources for CRO.
• Monitor organic performance and KPIs; prepare weekly and monthly reports.
• Track keyword rankings and website/blog traffic data; present insights and action items.

Must-have skills & experience

• 4 years SEO experience in SaaS product or in-house marketing team.
• Solid understanding of technical SEO: crawling, indexing, canonicalization, hreflang, structured data.
• Proven experience with keyword research, on-page SEO, and working on non-performing pages.
• Experience conducting full website/blog technical audits and monitoring site health.
• Experience maintaining sitemap files and robots.txt.
• Hands-on with SEMrush, GA4, Google Search Console, & Screaming Frog.
• Strong experience with WordPress: posting blogs, page design, and Yoast plugin.
• Working knowledge of Google Tag Manager.
• Experience with backlink outreach, guest posting, and off-page link building tactics.
• Content skills: content audits, topic ideation, content updates, and proofreading.
• CRO experience: optimizing pages for conversion, analyzing heatmaps, updating CTAs, and tracking lead forms.
• Understanding of AI search trends: AI agents, AEO, and GEO.
• Actively use AI tools for day-to-day SEO tasks.
• Familiar with Google algorithms and how updates affect rankings.
• Experience working with multi-region pages and basic international SEO.
• Working knowledge of MS Excel and Google Sheets (formulas, filtering, pivot basics).
• Comfortable working with engineering/product teams and raising/validating issues.
• Data-driven mindset, strong analytical skills, and attention to detail.

Tools to use daily

• SEO & audits: SEMrush, Screaming Frog, Google Search Console
• Analytics & tracking: GA4, Google Tag Manager
• CMS: WordPress, Yoast plugin
• Web basics: HTML, CSS (basic)
• AI tools: Claude, ChatGPT, Perplexity, or similar for research, content, and reporting

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