Brand Strategy Lead

Role Overview: This role is responsible for leading the social media strategy — driving brand growth, performance, and content direction across multiple client accounts. The role goes beyond execution — it requires strategic thinking, team leadership, and client understanding to build impactful digital narratives and measurable outcomes. Key Responsibilities: Strategy & Planning: • Develop platform-wise social media strategies • Translate business goals into content + campaign strategies • Lead monthly/quarterly content planning across clients • Identify trends, formats, and hooks that drive engagement & conversions Team Leadership: • Manage and mentor a team of social media strategists & executives • Ensure quality, consistency, and timelines across all deliverables • Conduct regular reviews, feedback sessions, and training • Build a culture of ownership and accountability Client & Brand Understanding: • Work closely with clients to understand business objectives • Present strategies, campaign ideas, and performance insights • Act as a bridge between creative, performance, and client teams Content Direction: • Guide the team on content buckets, storytelling, and tonality • Approve creatives, captions, and campaign directions • Ensure content aligns with brand positioning and target audience Performance & Optimization: • Track key metrics: engagement, reach, leads, conversions • Optimize strategies based on data & insights • Collaborate with performance marketing team for paid campaigns alignment Requirements • 7+ years in social media / digital marketing • Minimum 2-3 years in team handling role • Agency experience preferred (especially multi-industry exposure) • Strong understanding of social media platforms & algorithms • Ability to think strategically + creatively • Strong communication & presentation skills • Data-driven mindset with ability to interpret insights • Experience handling multiple client accounts