Markerting Manager

Job Title: Digital Marketing Manager Location: Hybrid (Lagos, Nigeria) / Remote Employment Type: Full-Time Company: HitchPay About HitchPay HitchPay is a fast-growing fintech startup revolutionizing the African financial ecosystem. We are building a super app for cross-border payments, bill payments, virtual cards, stock trading, and digital banking — designed to empower Africans at home and abroad. With innovation, speed, and customer-centricity at our core, we’re on a mission to redefine how money moves in Africa. Job Overview We’re looking for a passionate and data-driven Digital Marketing Manager to lead our digital strategy, drive user growth, and build a strong online presence. You will be responsible for end-to-end digital marketing, including performance marketing, social media management, content creation, and user engagement. This is a highly creative and analytical role for someone who thrives in a fast-paced startup environment and is excited about shaping the voice of a fintech brand. Requirements Key Responsibilities Develop and implement a comprehensive digital marketing strategy aligned with HitchPay’s growth goals. Manage and optimize performance marketing campaigns across Google Ads, Meta, TikTok, LinkedIn, and Twitter. Drive user acquisition and engagement through paid and organic marketing efforts. Own and manage HitchPay’s social media presence across platforms (Instagram, Twitter/X, TikTok, LinkedIn, etc.). Create engaging, brand-aligned content for social media, blog posts, email campaigns, and landing pages. Develop and execute a monthly content calendar, including graphics, copy, and publishing schedules. Collaborate with design and product teams to produce high-quality visuals and marketing materials. Run influencer marketing and brand partnerships to grow visibility and trust. Analyze performance metrics, run A/B tests, and make data-driven improvements. Stay ahead of digital trends, fintech competitors, and platform algorithm updates. Requirements Bachelor’s degree in Marketing, Communications, Business, or related field. 3+ years of hands-on digital marketing experience (preferably in fintech, SaaS, or mobile apps). Proven experience with social media strategy, content creation, and community engagement. Strong portfolio of performance marketing results (ROAS, CAC, CTR, etc.). Excellent command of social media tools (e.g., Hootsuite, Buffer, Meta Business Suite). Proficient in Canva, Figma, or basic design/editing tools. Experience with SEO/SEM, Google Analytics, email marketing, and CRM tools (HubSpot, Mailchimp, etc.). Strong written and visual communication skills with a creative mindset. Nice to Have Experience launching or growing a mobile app Familiarity with African fintech products, trends, and users Ability to shoot and edit short-form video content (Reels, TikToks, etc.) Benefits What We Offer Competitive salary and performance bonuses Remote flexibility & fast-paced startup culture Huge opportunity for career growth and leadership Chance to make an impact on fintech across Africa