Practice Growth Marketer / Public Relations Officer

CuroMed operates five GP practices across Bloemfontein and Brandfort. The purpose of this role is to grow patient volumes, increase local awareness, build referral relationships, and position CuroMed as a trusted community GP network for families, students, employers, schools, elderly communities and local organisations. The Practice Growth Marketer / PRO will be the face of CuroMed in the community. The successful candidate will actively visit schools, residences, universities, employers, old age homes, SMEs, women’s groups, churches, sports clubs, farmers and community organisations to promote services, build trust and generate measurable patient enquiries and bookings. This is a field-based growth role focused on face-to-face engagement, relationship building, local activations and patient acquisition. Core Role Statement The successful candidate must professionally represent CuroMed in the community, support practice growth, assist with the Student Health Ambassador programme, and help each practice become visible, trusted and commercially sustainable. Key Responsibilities Local Practice Growth and Relationship Building • Visit schools, residences, universities, employers, SMEs, old age homes, churches, sports clubs and community groups. • Introduce CuroMed GP services and explain access to care. • Build referral relationships with local organisations. • Identify high-potential community groups around practices. • Maintain contact databases and follow up consistently. • Arrange health talks, wellness days and awareness activations. • Generate patient enquiries and bookings from outreach activity. • Ensure each visit has clear objectives and follow-up actions. Student Health Ambassador Programme Support • Support ambassador recruitment, onboarding and coordination. • Assist with campus and residence activations. • Ensure ambassadors understand the CuroMed message and referral process. • Distribute posters, QR cards, WhatsApp booking details and campaign material. • Track leads, QR scans, WhatsApp enquiries and bookings. • Collect reports, photos and activity feedback. • Support training sessions and ambassador check-ins. School and Residence Marketing • Build relationships with schools, residences and accommodation providers. • Promote GP access for learners, students, teachers and parents. • Arrange health talks and wellness days. • Promote WhatsApp booking details and practice contact information. • Support campaigns around flu, stress, sports injuries, chronic disease and wellness. • Identify opportunities for first-aid and health education support. University and Student Market Growth • Build relationships with student groups, societies and residences. • Promote convenient GP access for students away from home. • Support campaigns around flu, mental wellness, sexual health, stress and exam support. • Coordinate student activations. • Drive awareness and bookings for relevant practices. Employer Group and SME Outreach • Promote CuroMed as a GP partner for employees. • Arrange workplace wellness days where appropriate. • Promote chronic disease screening and GP consultations. • Introduce CuroMed to HR managers, owners and office managers. • Develop employer communication packs and encourage staff referrals. Old Age Homes and Places of Care • Visit retirement villages, frail-care facilities and caregiver groups. • Promote GP support for elderly patients and families. • Build relationships with matrons, care managers and caregivers. • Identify needs around chronic care, wound care, medicine reviews and post-hospital follow-up. • Support referral pathways to nearby practices. Women’s Groups, Farmers and Community Groups • Engage churches, women’s groups, farming communities and local organisations. • Promote preventative care, family health, chronic disease management and wellness. • Arrange community talks and small group sessions. • Identify local influencers and community champions. Practice-Level Support and Patient Growth • Work closely with practice teams. • Understand each practice’s services, bookings and patient flow. • Match outreach audiences to suitable practices. • Share community feedback with operations and marketing. • Track outreach-related enquiries and bookings. • Escalate service or access issues affecting growth. Campaign Execution and Local Activations Campaigns may include: • Flu season campaigns • Student health campaigns • Women’s and men’s health campaigns • Chronic disease awareness • Sports injury and school health campaigns • Elderly care campaigns • Wellness days • “Ask Your GP” Q&A activations Key duties include: • Distribute campaign material. • Brief local partners. • Set up activations. • Capture leads and enquiries. • Report campaign outcomes. • Collect photos and local content opportunities. Reporting and Administration • Maintain weekly outreach trackers. • Record visits, contacts, outcomes and follow-ups. • Report leads, bookings and opportunities generated. • Track ambassador activity and engagement. • Submit weekly activity and monthly growth reports. • Maintain databases of schools, employers, residences and community partners. • Report market feedback, competitor activity and service gaps. Required Skills and Competencies • Strong face-to-face communication skills • Professional presentation • Confidence engaging with principals, HR managers, business owners and community leaders • Strong relationship-building ability • Sales and marketing mindset • Strong follow-up discipline • Basic reporting ability • Ability to work independently • Ability to plan daily routes and visits • Comfortable using WhatsApp, Google Sheets/Excel, CRM forms and reporting tools • Ability to explain healthcare services clearly and responsibly • Ability to represent CuroMed with warmth, professionalism and credibility Requirements Minimum Requirements Matric Valid driver’s licence Own reliable transport Fluent in Afrikaans and English Good understanding of the Bloemfontein and Brandfort communities Experience in marketing, sales, public relations, medical practice marketing, community outreach, school marketing, pharmaceutical sales, healthcare marketing or similar field will be advantageous Basic computer literacy Comfortable reporting weekly activity and results Preferred Experience Healthcare, pharmacy, GP practice, medical aid, wellness or pharmaceutical marketing experience Experience working with schools, universities or student communities Experience in community activations or field marketing Experience in building referral networks Experience with CRM or lead tracking systems Public speaking or group presentation experience Benefits This role offers the opportunity to be the face of CuroMed within the community by building meaningful relationships that directly improve access to healthcare. The Practice Growth Marketer / Public Relations Officer will play a key role in growing patient volumes, strengthening community trust, driving local awareness and supporting impactful health initiatives across schools, universities, businesses and community organisations. The position provides a dynamic, people-focused environment with opportunities to make a measurable difference while contributing to the growth and long-term success of a trusted healthcare network.