Trade Activation Specialist (Fairs & Events)

 Internal Meetings & Employee Engagement: 

•  Lead the planning and execution of internal meetings, conferences and engagement events, ensuring every touchpoint reflects Red Bull’s culture, priorities and business objectives.
• Create engaging environments that foster connection, learning, recognition and alignment across teams.
• Ensure all events deliver a premium and distinctive Red Bull experience.
• Develop event concepts, themes and experiences aligned with strategic objectives.
• Coordinate venue setup, branding, logistics, food & beverage and attendee experience.
• Manage agencies, suppliers, staff and operational partners to ensure seamless execution.

 

 Trade Shows & Industry Fairs:

•  Develop and execute Red Bull’s presence at key trade shows, ensuring a strong and differentiated brand positioning that supports commercial objectives.
• Identify and prioritize relevant trade shows based on business opportunities and strategic relevance.
• Define activation strategies, messaging and customer engagement objectives for each event.
• Lead booth concept development, visitor journey and experiential elements.
• Ensure all activations reinforce Red Bull’s brand positioning and commercial priorities.
• Manage agencies and partners responsible for booth design, production and execution.
• Evaluate event performance and identify opportunities for continuous improvement.

 

 Customer Events & Sponsorship Activations:

•  Leverage proprietary events and sponsored platforms to strengthen customer relationships, drive engagement and create business opportunities.
• Develop activation plans for customer-facing events and sponsorship opportunities.
• Create experiences that connect customers and consumers with the Red Bull brand.
• Ensure activations support commercial objectives and customer engagement strategies.
• Coordinate event operations, logistics and stakeholder management.
• Maximize the impact and return on investment of sponsorship and hospitality initiatives.

 

 Agency, Budget & Project Management:

•  Ensure excellence in planning, governance and execution across all Trade Activation initiatives.
• Manage annual activation calendars and project timelines.
• Own budget planning, tracking and optimization across events and activations.
• Lead agency relationships, briefing processes and performance management.
• Coordinate cross-functional stakeholders to ensure alignment and successful delivery.
• Establish execution standards, monitor results and drive continuous improvement across all activations.

 

 Strategic Alignment & HQ Partnership:

•  Act as the key interface between Global/Regional teams and local business stakeholders, ensuring strategic priorities, global guidelines and best practices are effectively translated into impactful local activations.
• Serve as the primary point of contact for HQ regarding Trade Activation initiatives, events and experiential marketing projects.
• Translate global strategies, frameworks and brand guidelines into locally relevant activations.
• Align business needs with global priorities, ensuring consistency while maximizing local impact.
• Identify opportunities to leverage global best practices and innovations within the local market.
• Foster strong collaboration between HQ, local stakeholders and external partners to ensure successful execution and strategic alignment.

 

• Advanced English proficiency and strong stakeholder management skills, with experience collaborating with international teams and acting as a key interface between local and global organizations.
• Strong experience in planning and executing trade shows, customer events, sponsorship activations and internal meetings.
• Proven experience managing agencies, suppliers and complex projects from briefing to execution.
• Strong project management capabilities, including budget ownership, timeline management and stakeholder coordination.
• Strategic understanding of experiential marketing, brand activations and customer engagement, with the ability to connect business needs to global brand and commercial priorities.

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