ATL Automotive - Group Sales Performance Manager

Group Sales Performance Manager

Core Responsibilities

• Sales Performance & KPI Management
• Monitor and analyze sales performance across all brands and locations.
• Track individual and brand-level KPI delivery (daily, weekly, monthly).
• Identify underperformance and ensure immediate follow-up with Sales Managers.
• Escalate persistent underperformance directly to senior leadership.
• Develop, refine, and maintain KPI frameworks and targets across the group.
• Actively participate in pipeline and performance meetings to ensure KPIs remain front and centre .
• Lead Management & Conversion Discipline
• Monitor lead activity across Microsoft Dynamics 365.
• Identify and flag unattended or ageing leads in real time.
• Drive accountability for lead follow-up across all sales teams.
• Analyse conversion rates by brand, model, and salesperson.
• Highlight bottlenecks in the sales funnel and push corrective action.
• Reporting & Performance Visibility
• Produce and maintain:
• Daily performance dashboards
• Weekly performance reviews
• Monthly KPI league tables (in collaboration with Marketing)
• Ensure a single, accurate version of performance data across the business.
• Build and refine reporting tools using Excel and Power BI.
• Introduce real-time alerts for key performance risks (e.g. unattended leads, KPI shortfalls).
• Pricing & Market Intelligence
• Maintain and manage the group-wide price ladder across all brands.
• Track competitor pricing, campaigns, and promotional activity.
• Monitor internal pricing consistency across brands and models.
• Provide data-led pricing recommendations to Sales and Brand Managers.
• Support the development of API-driven pricing and market intelligence tools with the Digital team.
• Ensure pricing decisions are informed, consistent, and competitive.
• Cross-Functional Collaboration
• Work closely with:
• Sales Managers (performance and accountability)
• Marketing (campaign performance and reporting)
• Digital/Data teams (automation, dashboards, API development)
• Act as the central point of truth for sales performance data.
• Ensure alignment between lead generation, follow-up, and conversion. Profile and Characteristics:
• Highly analytical and data-driven.
• Strong commercial awareness and pricing sensitivity.
• Confident communicator, comfortable challenging Sales Managers.
• Detail-oriented but able to operate at pace.
• Naturally accountable and results-focused. Qualification and Experience:
• Minimum of 5-8 years of total automotive experience.
• At least 3 years in management or a leadership role.
• Experience in an automotive dealership is a PLUS.
• Bachelors' Degree in Business Admin., Marketing or Finance.
• Strong experience with CRM systems, particularly Microsoft Dynamics 365.
• Advanced Excel / Power BI capability. Please Note: Only Shortlisted Candidates Will Be Contacted. Thank You For Your Applications!