Senior Director, Talent/Creator Led Beauty

SuperOrdinary is the leading global Social Commerce and marketplace expert connecting brands, creators, and consumers everywhere. We help brands establish a presence and scale their sales on platforms like Amazon and TikTok Shop. We're harnessing the power of short video and livestreaming to create engaging shopping experiences that seamlessly integrate e-commerce and entertainment.

As the premier partner for today’s most dynamic brands, we drive discovery, expansion and accelerated growth in the ever-evolving landscape of social commerce and the creator economy. SuperOrdinary is an established company but with an entrepreneurial/start-up vibe, with a population of 150+ employees.

SuperOrdinary is seeking a highly entrepreneurial and operationally driven Senior Director to lead talent/creator-led beauty incubator built around high-velocity, culturally relevant product drops.

This role will oversee the full lifecycle of creator/talent-led beauty launches spanning marketing strategy, creator partnerships, product innovation, content strategy, omnichannel distribution, and operational execution. The GM will act as the central business lead while helping define a new model for how beauty is launched and scaled in the social commerce era.

Our launches are designed to bridge cultural relevance and commercial scale through highly curated, limited-release drops that talent/creators can authentically champion to their audiences. This is a high-ownership role at the intersection of beauty, creator economy, entertainment,retail partnerships, social commerce, and community-driven brand building.

The ideal candidate thrives in fast-moving, iterative environments and understands how to build consumer excitement through scarcity, storytelling, virality, and creator-led engagement.

Key Responsibilities

Strategic Leadership & Business Ownership

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Lead the overall strategy, operations, and growth roadmap

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Serve as the primary point of contact across senior leadership teams

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Own P&L performance and help scale the business toward aggressive revenue and growth targets

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Champion the long-term vision of creator-led, culturally driven beauty drops across retail and social commerce channels

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Help build scalable operational systems and processes to support rapid launch cadence and future expansion

Creator Partnerships, Brand Development & Community Building

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Identify, evaluate, and secure high-potential creator and talent partnerships

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Translate creator vision into compelling beauty concepts, launch narratives, and community-driven brand experiences

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Oversee branding, packaging, visual identity, and creative development for each launch

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Develop launch strategies centered around exclusivity, scarcity, fan participation, and cultural relevance

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Drive TikTok-native content strategy including creator content, UGC, affiliate programs, and social storytelling initiatives

Omnichannel Growth & Commercial Strategy

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Lead the execution of a synchronized omnichannel strategy across retail, TikTok Shop/social commerce, Amazon, and e-commerce platforms

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Partner closely with teams to support in-store launch strategy and cultural discovery moments

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Drive high-conversion social commerce initiatives designed to maximize launch velocity and post-drop replenishment

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Manage sales channel operations, partnerships, and performance optimization across all commerce platforms

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Identify opportunities to expand the halo effect of each drop into broader long-term customer acquisition and retention

Product Development & Supply Chain Execution

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Oversee rapid product development and launch execution for creator-led beauty drops

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Partner with ODM/OEM manufacturers and development partners to bring concepts to market quickly and efficiently

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Manage launch timelines, inventory planning, replenishment strategy, and operational readiness Ensure product quality, speed-to-market, and scalable operational execution across multiple simultaneous launches

Cross-Functional Collaboration & Shared Services

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Partner cross-functionally with Growth, Creator Partnerships, Production, Operations, Finance, Legal, HR, and Logistics teams

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Leverage SuperOrdinary’s centralized infrastructure and marketplace expertise to scale efficiently

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Help build and manage external agency and partner relationships supporting TikTok Shop, Amazon, and e-commerce operations

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Work closely with leadership to refine positioning, go-to-market strategy, and long-term business expansion opportunities

Ideal Candidate Profile

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5–10+ years of experience across beauty, consumer brands, social commerce, incubators, creator economy, or high-growth startup environments

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Strong understanding of TikTok, creator-led commerce, community building, and short-form content ecosystems

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Experience managing complex cross-functional initiatives spanning brand development, operations, partnerships, and go-to-market execution

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Proven ability to operate across both strategic leadership and hands-on execution in fast-moving environments

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Deep familiarity with beauty retail, social commerce, and omnichannel growth strategies, particularly within Sephora and TikTok ecosystems

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Experience managing agile product development cycles and operational execution with manufacturing and supply chain partners

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Entrepreneurial mindset with comfort building new business models, launching new concepts, and scaling emerging verticals

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Strong communication and stakeholder management skills with experience working across executive leadership teams and external partners

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Bachelor’s Degree in Business, Marketing, or related field preferred; MBA a plus