Market Manager – Regional Business Development & On-Premise Activation (Wine Portfolio)

*This is a confidential search being conducted on behalf of an established winery portfolio. Company details will be shared with qualified candidates as the interview process progresses.*

At Green House, we go beyond creative ideas—we help brands grow through real-world execution, strong partnerships, and measurable results. By combining creativity with strategy, we focus on driving impact where it matters most. As a Frontline First agency, we bring brands to life through retail execution, field activation, and data-driven decision making—working with some of the most recognized and exciting brands in the industry.

We believe great ideas come from diverse perspectives and bold thinking. Our team is passionate about building meaningful connections and delivering results for our clients.

If you’re excited about making an impact, bringing brands to life, and growing your career, Green House is the place to do it.

Job Summary

Are you a dynamic sales professional passionate about the beverage alcohol industry, high-energy brand activations, and building bulletproof relationships in the market?

We are looking for a Market Manager / Regional Business Development Manager to spearhead the growth of our premium wine portfolio. This is not a desk job. You will be the face of our brands in the field, blending the high-energy world of On-Premise activation (bars, top restaurants, hospitality groups) with strategic Off-Premise business development and distributor management.

If you thrive in the market, love creative trade marketing, and know how to close deals with both trendy local accounts and major distributors, this is the perfect next step for your career.

Key Responsibilities

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Market Presence & On-Premise Excellence: Spend 70-80% of your time in the field acting as the ultimate brand ambassador. Build and maintain strong relationships with key decision-makers, bartenders, sommeliers, and food & beverage directors.

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Business Development & Distribution Strategy: Partner with regional distributors and wholesalers to expand our portfolio’s footprint. Identify new commercial opportunities, manage pricing strategies, and ensure optimal inventory levels.

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Commercial Execution: Drive volume and distribution goals across both On-Premise (hospitality, nightlife, restaurants) and selective Off-Premise (boutique retailers, wine shops) channels.

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Trade Marketing & Events: Plan and execute impactful market activations, wine dinners, staff trainings, and industry events to drive brand awareness and velocity.

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Insights & Reporting: Track market trends, competitor activity, and sales performance within the territory to provide actionable feedback to leadership.

Qualifications

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Experience: 3 to 5+ years of sales or market management experience within the beverage alcohol industry (spirits, beer, or wine). While strong wine knowledge is a major plus, a proven track record of commercial execution and passion for the industry is what truly moves the needle.

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Network: An established network of On-Premise accounts and/or experience working directly with major distributors in the NY/NJ market.

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Skills: Exceptional communication, negotiation, and storytelling skills. You know how to command a room and close a sale.

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Mindset: A self-starter with an entrepreneurial spirit who loves being on the move, working independently, and managing a flexible schedule (including occasional evening events).

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Requirements: Valid driver’s license and the ability to travel throughout the assigned territory.

Preferred Qualifications

• WSET, Court of Master Sommeliers, CSW, or similar wine certification preferred.
• Experience representing premium, luxury, or boutique wine brands.
• Knowledge of direct-to-consumer sales, wine clubs, membership programs, and hospitality-driven wine experiences.
• Experience working across multiple markets or regions. Compensation:
• Competitive base salary plus performance-based incentive opportunity.
• Additional compensation details will be discussed during the interview process.

Why Join Us?

This role offers the opportunity to play a meaningful role in the growth of a respected winery portfolio while building strong relationships across the wine industry. The position provides a unique blend of sales, business development, brand representation, and strategic market engagement, making it ideal for a wine professional who enjoys both relationship-building and market execution in a dynamic, entrepreneurial environment.

Interview Process

• Video interview with hiring team (must be on camera)
• Possible video panel interview (must be on camera)

Green House is strongly committed to creating a diverse, equitable, and inclusive workplace. We are an equal opportunity employer and consider all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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