Senior Link Builder Specialist

Job Summary

We are looking for a results-driven Senior Link Builder Specialist to lead scalable off-page SEO initiatives. This role is responsible for acquiring high-quality backlinks at speed, building authoritative relationships, and expanding our digital footprint across communities such as Reddit, Quora, YouTube, and other emerging platforms.

You will play a key role in improving search visibility, strengthening domain authority, and driving sustainable organic growth.

Key Responsibilities

Strategic Link Building & Acquisition

• Own end-to-end link acquisition campaigns from prospecting to placement.
• Work using platforms like BrightLocal, SEMRush and Scrunch •

Identify high-value backlink opportunities aligned with client verticals and SEO strategy.

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Deliver consistent growth in referring domains and authority links while maintaining quality standards.

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Execute at pace while protecting link relevance and credibility.

Community & Platform-Based Authority Building

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Drive brand visibility and link opportunities via platforms like Reddit, Quora, YouTube, niche forums, and communities.

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Create and manage profiles, posts, and engagement strategies that attract natural backlinks and referral traffic.

Content & Asset Promotion

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Promote blogs, landing pages, research, infographics, and video assets to maximize reach and linkability.

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Suggest new content angles that can naturally earn links.

Competitive & Gap Analysis

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Conduct backlink gap analysis to identify missed opportunities.

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Reverse-engineer competitor link strategies and build action plans to outperform them.

Performance Tracking & Reporting

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Maintain daily activity tracking and outreach pipelines.

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Report on acquired links, live placements, domain metrics, and impact.

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Continuously optimize approach for better conversion rates.

Process Ownership & Innovation

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Improve outreach efficiency through automation, tools, and new technologies.

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Stay updated on algorithm changes, spam risks, and evolving best practices.

Success Metrics

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Growth in quality backlinks and referring domains

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Outreach-to-placement conversion rate

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Speed and consistency of acquisition

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Authority and relevance of links secured

Skills & Requirements

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Strong expertise in modern link-building and digital PR strategies

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Proven experience managing blogger and publisher outreach

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Ability to secure placements across forums, communities, and UGC platforms

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Excellent written and verbal communication skills in English

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Proficiency with SEO tools such as Semrush, Ahrefs, Google Analytics, etc.

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Strong research, negotiation, and relationship-building skills

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Highly organized, self-managed, and deadline-driven

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Comfortable working with web technologies and digital publishing workflows