ASO Expert

We are looking for a data-driven and creative ASO Expert to improve the visibility, ranking, and organic growth of our mobile games on platforms like Google Play Store and Apple App Store . The ideal candidate should have knowledge of ASO strategies, keyword optimization, competitor analysis, and conversion optimization.

Key Responsibilities

• Develop and execute ASO strategies to increase organic downloads and app visibility.
• Conduct keyword research and optimize app titles, descriptions, subtitles, and metadata.
• Monitor keyword rankings and identify opportunities for growth.
• Optimize app store creatives including icons, screenshots, videos, and promotional assets.
• Perform competitor research and analyze market trends.
• Plan and execute A/B testing for store listings and creatives.
• Track ASO performance metrics including impressions, conversion rate, rankings, installs, and retention.
• Collaborate with the design, marketing, and product teams to improve app store performance.
• Prepare ASO reports and provide insights for growth opportunities.
• Stay updated with app store algorithm changes and ASO best practices.

Requirements

• 2-4 years of experience in ASO, app marketing, or mobile growth
• Good understanding of Google Play Store and Apple App Store optimization.
• Experience with ASO tools such as Sensor Tower, AppTweak, Mobile Action, App Annie, or similar tools.
• Strong analytical and research skills.
• Understanding of SEO, keywords, and user acquisition is a plus.
• Ability to analyze data and make growth-driven decisions.
• Interest in mobile games and the gaming industry is preferred.

Preferred Skills

• Experience working with mobile games.
• Knowledge of game/app monetization and user behavior.
• Experience with creative testing and conversion rate optimization (CRO).
• Basic understanding of paid acquisition (UA) campaigns.