Senior Director, Franchise

Bridge is a people-based data and customer acquisition platform that gives brands deterministic, person-level identity and attribution — a neutral infrastructure layer that connects advertising investment to real customers and real outcomes.

This Senior Director in our sales team will build a book of business in the franchise category. We’re hiring a builder and hunter to define Bridge’s franchise go-to-market, open the category, and win marquee relationships across QSR, fitness, home services, beauty & wellness, hospitality, healthcare/dental, and multi-unit retail.

Franchise is among the most attractive and underserved markets in people-based marketing. National brands and local owner-operators share the same customer-acquisition problem, yet lack a neutral, deterministic way to tie media to in-store and online conversion across hundreds or thousands of locations. You’ll own that thesis end to end — from first outbound, to signed logo, to the repeatable playbook that turns wins into a category.

Key Responsibilities

• Establish Bridge’s presence in the franchise world — identify, prioritize, and pursue the franchisors, franchisee networks, national ad funds / co-ops, and supporting agencies that represent Bridge’s highest-value opportunity.
• Build pipeline through proactive outbound — own the full hunt from prospecting and qualification through close, defining and refining the sales motion as you go.
• Develop relationships across the franchise org — corporate/brand marketing, field and local marketing, national ad fund stakeholders, ad ops, and agency partners — at the line-of-business and decision-maker level.
• Provide thought leadership on people-based customer acquisition and deterministic, person-level attribution for multi-location businesses, aligning Bridge’s platform with each brand’s growth objectives and regulatory/privacy requirements.
• Lead proactive expansion recommendations — new use cases, channels, markets, and lines of business — turning initial footholds into enterprise relationships.
• Protect and grow the revenue you win — monitor account health, get ahead of risk early, and turn initial footholds into expanding, multi-year relationships.
• Turn client performance data into plain-language insights that drive deeper adoption and increased spend.
• Partner with Bridge’s data, product, client success, and technical teams to scope and deliver franchise-specific solutions: local audiences, multi-location measurement, co-op attribution, and custom data partnerships.
• Contribute to platform and roadmap discussions, carrying the voice of the franchise category back into Bridge’s product priorities.
• Build reference accounts and case studies, and partner with marketing to showcase client outcomes on stage at industry events and in Bridge’s editorial and thought-leadership channels.
• Lead business reviews, planning sessions, and hosted events with key clients and their teams.
• Establish the internal connections across Bridge that ensure seamless cross-functional support as the category scales — and lay the foundation for the team you’ll eventually build. Desired Skills, Education, and Experience:
• A demonstrable track record of net-new business development — you’ve opened categories, landed logos, and built a pipeline.
• Deep familiarity with the franchise / multi-location landscape: franchisor–franchisee dynamics, national ad funds and co-op marketing, local store marketing, and the tension between brand and local control.
• Fluency in data-driven and people-based marketing, identity, and attribution; comfort selling infrastructure and platform value rather than agency services.
• Consultative, executive-level selling skills and the credibility to be a thought partner to CMOs, VPs of Marketing, and franchise development leaders.
• A genuine builder’s temperament — energized by defining the path to your own quota.
• 10+ years in business development or enterprise sales, ideally spanning martech, adtech, data, or media, with franchise or multi-location exposure.
• An existing network of franchisor, franchisee, or franchise-agency relationships is a strong plus.

This is primarily a remote/work-from-home role with occasional travel and with a base salary of $165,000-$180,000, plus commissions if earned.

What BRIDGE offers you

• An opportunity to work with and directly impact our organization’s growth and revenue
• An opportunity to work with the latest technology
• Professional growth and development
• Competitive salary and compensation structure and benefits
• An enjoyable and evolving culture in a forward-thinking company

Bridge is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer.

While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has.

Bridge makes it easy to find your ideal customers and reach them anywhere. Facebook, email, desktop, mobile, connected TV -- wherever your buyer is, we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count.

Since our founding in 2010, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms.

Benefits at Bridge

We invest in our team members with a comprehensive benefits package designed to support your health, finances, and life outside of work.

Health & Wellness — Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.

Financial Protection — Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.

Savings & Retirement — 401(k) with company match to help you build long-term financial security.

Time Off — Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.

Support & Extras — Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.

Benefits described above are subject to change. Official plan documents govern all coverage details and eligibility requirements.

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by state, federal, or local law.

The duties listed above may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at anytime at the sole discretion of the Employer. This job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education and other factors.

Applicants have rights under Federal Employment Laws. BRIDGE participates in E-Verify , is covered under the FMLA and the EPPA , and complies with EEOC standards .