Dealer Manager

Job Title: Dealer Manager Department: Sales Reports To: Regional Sales Manager / Zonal Sales Manager Location : Epe, Badagry, Ajegunle, Lagos

Job Purpose: To manage and grow the dealer network within an assigned territory. To ensure dealer performance aligns with company sales targets, brand standards, and customer service expectations.

Key Responsibilities

• Identify, recruit, and onboard new dealers.
• Monitor dealer performance against sales targets and KPIs.
• Develop and implement dealer sales strategies to drive product penetration.
• Train and support dealers on product knowledge, pricing, and promotional activities.
• Conduct regular market visits to assess dealer operations, branding, and compliance.
• Resolve dealer-related issues promptly to maintain strong business relationships.
• Analyze sales data to identify growth opportunities and areas of concern.
• Prepare and submit periodic reports on dealer performance, market trends, and competitor activities.
• Enforce adherence to company policies, pricing structures, and ethical standards. Key Performance Indicators (KPIs):
• Dealer recruitment and retention rate
• Sales target achievement by dealers Qualifications and Experience:
• Strong negotiation and relationship management skills
• Good knowledge of distribution networks and dealer operations
• Proficiency in MS Office tools Skills:
• Sales planning and forecasting
• Communication and interpersonal skills
• Problem-solving ability
• Market analysis and reporting
• Team coordination Work Environment:
• Field and office-based activities