Creative Services Director

Who we are

At Rocky, we feel our best in nature and we feel our best when we nurture ourselves with nature. That's why for over 25 years we've been students of this glorious Earth — formulating everyday essentials that nurture your skin, body, and hair, all crafted with care here in the Canadian Rockies.

Our 14 locations nationwide are designed to bring nature indoors. Crafted from natural materials, they guide customers through immersive sensorial experiences anchored by our signature sink — unique to each location.

Growing our culture-focused team means finding those who share the belief that we are a part in the greater ecosystem, working together to make a positive impact in our communities and for the Earth.

Are you a natural fit for the new world of Rocky?

The position

The Creative Services Director is a visionary who guides Rocky’s overall creative, bridging the gap between strategy and design by transforming objectives into compelling visual and narrative concepts. This role is responsible for planning, directing, and evaluating the creative activities that support Rocky’s brand, marketing, communications, product launches, and digital presence.

This position works Monday through Friday and is based out of our workshop in Canmore, Alberta, with the option to work in a hybrid capacity.

What you'll be doing

• Plan, direct, and evaluate the creative activities that support Rocky's marketing, communications, product, retail, ecommerce, strategic partners and digital strategies
• Lead and inspire the Creative Team through regular mentorship, coaching, and performance development
• Lead and shape the creative vision and direction for campaigns, product launches, retail experiences, ecommerce, packaging, photography, video, and digital channels
• Conceive and develop innovative creative concepts that support business objectives, strengthen brand awareness, and promote Rocky products and services
• Collaborate with Marketing, Communications, Retail, Ecommerce, Strategic Partners, Product, and external partners to develop integrated creative solutions that support customer acquisition, engagement, and retention
• Direct and evaluate the creative execution of advertising, marketing, communication, and promotional initiatives across owned, earned, and paid channels
• Ensure consistency and excellence across all brand touchpoints, maintaining and evolving Rocky’s visual identity and creative standards
• Lead creative direction for all brand photography and video production, including pre-production planning, on-set execution, and post-production review and approval
• Review and approve creative work, providing clear, actionable feedback to elevate quality, effectiveness, and business impact
• Manage creative workflows, project priorities, budgets, timelines, resources, and external agency or production partners
• Collaborate with cross-functional teams to support product development and go-to-market initiatives through compelling creative storytelling and customer experiences
• Partner with Marketing and Ecommerce teams to support and enhance Rocky’s online presence across website, social media, digital marketing, and other customer-facing channels
• Identify opportunities to improve creative processes, workflows, tools, and team effectiveness while fostering a culture of innovation and continuous improvement
• Evaluate creative performance and effectiveness, using insights and feedback to inform future creative strategies and recommendations

Does this sound like you?

• College/CEGEP in Graphic Design, Marketing, or a related field
• Minimum 5 years of experience in creative leadership, branding, or design, experience leading a team preferred
• Excellent communication and collaboration skills, with the ability to influence cross-functional partners
• Highly organized with strong project management and prioritization skills
• Experience managing budgets, timelines and external partners
• Proficiency in creative tools and platforms (Adobe Creative Suite or similar)
• Must have experience directing beauty and fashion photoshoots
• Must be comfortable directing models, photographers and videographers
• Direct hands-on experience in set-building and prop-styling is an asset
• Must have a valid driver’s license and be willing to travel

What's in it for you?

• Significant product discounts and quarterly allowances
• Subsidized group medical and dental benefits for you and your family
• Share in Rocky’s success - The Great Game profit sharing program
• Generous paid annual vacation and personal days
• Healthy lifestyle support through an annual allowance
• Access to a dedicated Rocky coach to help you optimize your potential
• The opportunity to participate in Culture Club organized activities

Application

• We are accepting applications for the Creative Services Director position until 11:59pm MT July 27, 2026.
• Eligibility : Candidates must be legally authorized to work in Canada.