Marketing & Communications Manager

At Geneo United, we are transforming the professional aesthetics market with non-invasive technologies that regenerate skin from within—delivering real results without downtime.

Rooted in the medical-grade innovation of Lumenis® and Pollogen®, Geneo was built for the modern aesthetics practice—merging science, artistry, and proven technology to elevate the treatment experience. Our flagship treatment, Glo2Facial™ , is a breakthrough in facial aesthetics that integrates RF Pro for dermal-level collagen stimulation, Oxfoliation™ to trigger natural oxygenation and renewal, and advanced ultrasound infusion of clean, EU-certified ingredients—all paired with a hands-free massage experience that supports circulation and lymphatic drainage.

Geneo’s mission is to help aesthetic providers meet the growing demand for regenerative, skin-health-forward treatments that go beyond surface-level results. As the industry moves toward more natural, long-term outcomes, we’re leading the way with technologies that restore, rebuild, and reveal confident, healthy-looking skin—through every stage of life.

The Role Summary

Geneo is seeking a Marketing & Communications Manager to join our integrated marketing team with a strong emphasis on consumer marketing, brand growth, and demand generation. This role is ideal for a creative and data-driven marketer who can seamlessly move between developing compelling brand storytelling, executing high-performing digital campaigns, and building marketing programs that drive both provider adoption and consumer demand.

Reporting to the Senior Manager of Integrated Marketing, this role will play a critical part in growing awareness and preference for Glo2Facial among consumers while supporting provider marketing initiatives that help clinics attract and retain patients. The Marketing & Communications Manager will collaborate closely with Social Media, Events, Sales, and Customer Success teams to create an integrated experience across every consumer and provider touchpoint.

Essential Responsibilities

Consumer Marketing & Brand Growth

• Lead the development of B2C marketing campaigns that build awareness, consideration, and demand for Glo2Facial among consumers.
• Develop educational and inspirational content that drives consumers to actively seek out Glo2Facial treatments and partner providers.
• Support patient acquisition and retention initiatives through email, SMS, paid media, landing pages, and digital campaigns.
• Create compelling consumer messaging that communicates treatment benefits, outcomes, differentiation, and brand positioning.
• Partner with Social Media to align paid, organic, influencer, and promotional initiatives to maximize brand visibility and engagement.
• Support consumer-focused promotions, seasonal campaigns, treatment awareness initiatives, and product launches.
• Analyze consumer behavior, campaign performance, and engagement metrics to optimize messaging, targeting, and conversion.
• Help shape the customer journey from awareness through consideration, appointment booking, treatment experience, and loyalty.

Brand Copy & Content

• Write and edit compelling copy across email, SMS, websites, digital advertising, landing pages, and campaign assets while maintaining Geneo's brand voice and clinical credibility.
• Develop high-performing copy for paid media channels including Google, Meta, Pinterest, YouTube, and emerging digital platforms.
• Create content that supports both consumer education and provider engagement.
• Apply AEO and GEO best practices to improve visibility across search engines, AI-powered search experiences, and generative answer platforms.
• Maintain strong editorial standards across all marketing materials, ensuring consistency, accuracy, and brand alignment.
• B2B Growth Marketing
• Support provider-facing marketing initiatives, sales enablement materials, promotional campaigns, and practice growth programs.
• Develop collateral, email campaigns, and communications that help providers successfully market Glo2Facial within their businesses.
• Partner with Sales to support lead generation efforts, nurture programs, and provider communications.
• Assist with trade marketing initiatives, educational campaigns, and industry event communications.

Marketing Operations & Analytics

• Own and manage HubSpot workflows, automation, segmentation, and nurture campaigns across both B2C and B2B audiences.
• Build and execute email and SMS campaigns that drive engagement, retention, and conversion.
• Support lead management, MQL tracking, and sales alignment initiatives.
• Build reporting dashboards and analyze campaign, funnel, and customer performance metrics.
• Translate marketing data into actionable insights that improve campaign performance and customer engagement.

Communications & Brand Support

• Support development of campaign messaging, brand narratives, and outward-facing communications.
• Write and maintain website content that reflects current campaigns, products, and brand initiatives.
• Develop internal communications including product launches, campaign updates, and organizational announcements.
• Support event, activation, and experiential marketing communications.
• Maintain press materials, fact sheets, brand resources, and marketing assets.
• Monitor industry trends, consumer behavior, competitive activity, and cultural moments to identify opportunities for growth and innovation.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in consumer marketing, digital marketing, brand marketing, communications, or a related field.
• Demonstrated experience developing B2C marketing campaigns focused on brand awareness, customer acquisition, engagement, and demand generation.
• Exceptional writing, editing, and storytelling skills with the ability to adapt messaging across both consumer and professional audiences.
• Experience creating marketing content across email, SMS, websites, landing pages, digital advertising, and campaign assets.
• Experience supporting paid media initiatives across platforms such as Google, Meta, Pinterest, or similar channels.
• Proficiency with HubSpot, including workflows, automation, segmentation, email marketing, and reporting.
• Strong understanding of customer journeys, lifecycle marketing, and retention strategies.
• Ability to analyze marketing performance metrics and translate data into actionable recommendations.
• Highly organized with strong project management and time management skills.
• Ability to manage multiple priorities and work independently in a fast-paced environment.
• Strong collaboration skills with the ability to partner effectively across marketing, sales, events, social media, and leadership teams.

Preferred

• Experience in the aesthetics, skincare, beauty, wellness, or healthcare industries.
• Experience marketing to both consumer (B2C) and professional/provider (B2B) audiences.
• Familiarity with SEO, AEO, GEO, and evolving AI-driven search and content optimization practices.
• Experience with customer retention, loyalty, or lifecycle marketing programs.
• Experience supporting product launches, experiential marketing, or consumer brand campaigns.
• Familiarity with marketing analytics platforms, dashboards, and attribution reporting.

Key Competencies

• Consumer-first mindset with a passion for building brands and driving demand.
• Strong creative thinking and storytelling abilities.
• Excellent written and verbal communication skills.
• Analytical and data-driven approach to marketing decisions.
• Attention to detail and commitment to brand consistency and quality.
• Ability to balance strategic thinking with hands-on execution.
• Proactive, resourceful, and solutions-oriented.
• Highly collaborative with a team-first mindset.
• Adaptable and comfortable working in a fast-paced, evolving environment.
• Strong business acumen with an understanding of how marketing impacts commercial outcomes.

We include full health benefits, that’s medical, dental, vision, FSAs, and HSAs. We also provide Basic Life/AD&D and Long-Term Disability coverage at no cost to you! Top these benefits off with a 401(K) plan with an employer match & did we mention, facials!

Our Core Values: The A-B-C of Geneo

A – Alignment: We win together. You collaborate, communicate, and stay laser-focused on shared outcomes.

B – Bend Time: Work smarter, not harder. You find creative ways to maximize efficiency and stay agile.

C – Conflict with Kindness: No BS. No drama. You address challenges directly while maintaining professionalism and empathy.

D – Data Drives Decisions: Let the numbers lead. You use insights and analytics to guide your strategy.

E – Execution is Expected: Say it. Do it. Deliver. You’re accountable and consistent.

F – Focus: You prioritize what matters most—because clarity fuels great results.

We’re Not for the Faint of Heart — High Performers Only

We’re fast, we’re bold, and we expect results. At Geneo, effort matters — but impact matters more. If you love challenges, thrive under pressure, and deliver with consistency, you’ll fit right in.

What We Expect

• Immediate contribution — we move fast, and you’re ready to hit the ground running.
• High activity — showing up isn’t enough; we win through action.
• Measurable results — your success will be visible, celebrated, and rewarded.

What You Get

• A limitless growth environment with no ceiling for high performers.
• A team of driven professionals who push, inspire, and celebrate one another.
• Recognition and reward for real achievement — not just effort.

This is the place for those who want to be pushed, measured, and celebrated — all at once. If that fires you up, you’re exactly who we’re looking for.

Job Specifications

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required by the employees of this job description. Duties, responsibilities, and activities may change at any time with or without notice.

Geneo and Glo2Fcial are committed to equal employment opportunity. We do not discriminate based on an individual’s race and associated traits, sex, gender, religion, color, national origin, ancestry, physical or mental disability, medical condition, marital status, registered domestic partner status, sexual orientation, gender identity and expression, age, genetic information, military and veteran status, or any other basis prohibited by law state or federal. This policy governs all aspects of employment at Geneo and Glo2Facial, including hiring, assignments, training, promotion, compensation, employee benefits, employee discipline and discharge, and all other terms and employment conditions.