Director of Marketing

About Steer Health

Steer Health is the AI-native growth platform for health systems. We help hospitals, provider groups, and specialty practices capture demand, automate patient access, and grow revenue using a connected suite of AI agents.

Our platform already supports 109 organizations, 472 locations, 45+ hospitals, and more than 19 million patient lives. In June 2026, Steer won the Hearst Health Prize for measurable impact in healthcare, and we are scaling fast on the back of an active Series A and a growing roster of marquee health system customers.

Our product suite includes Steer Studio (the AI reasoning engine), FastTrackCare (omnichannel demand capture), Luna (our voice AI agent), SteerNotes (agentic clinical intelligence), and RCM AI. We are building the category for how healthcare grows in an AI-first world.

The Role

We are looking for a Marketing Manager to own and scale our marketing engine. This is a player-coach role for someone who has done this before at a healthcare SaaS company and wants to do it again, with more ownership and a faster trajectory.

You will report directly to the CEO, partner closely with sales and customer success, and lead a small team of marketing specialists (campaigns and design) that you will help grow. You will turn our market momentum into qualified pipeline and a brand that health system leaders trust.

This is an onsite role based in Dallas, TX.

What You Will Do

• Build and run demand generation programs (digital, paid, email, ABM, and webinars) that drive qualified pipeline from health systems and provider organizations.
• Own product marketing for our AI suite: positioning, messaging, and go-to-market for FastTrackCare, Luna, SteerNotes, Steer Studio, and RCM AI.
• Develop content and thought leadership, including executive content, case studies, and customer stories that prove measurable ROI.
• Plan and execute field marketing and event presence at the industry moments that matter (Becker's, HLTH, ViVE, HIMSS, and others).
• Partner with the Sales to align marketing-sourced pipeline with revenue targets and close the loop on attribution.
• Build and protect the Steer Health brand, ensuring a consistent voice across every channel.
• Manage and mentor marketing specialists, and help scale the team as we grow.
• Stand up the marketing operations foundation: martech stack, lead routing, attribution, and reporting on closed-loop ROI.
• Support customer marketing, references, and expansion in partnership with customer success.

What You Will Bring

• 5+ years of B2B marketing experience, including meaningful time scaling a healthcare SaaS or health-tech company.
• A track record of building demand generation that produced real pipeline and revenue at a high-growth SaaS business.
• Deep understanding of the healthcare buyer (health systems, hospitals, and provider groups) and the longer, multi-stakeholder sales cycle that comes with it.
• Strong product marketing instincts: you can translate complex AI products into clear value for clinical, operational, and financial buyers.
• A hands-on and strategic operator who thrives in an early-stage, fast-moving environment and is comfortable building as you go.
• Excellent writing and storytelling skills.
• Comfort with data: funnel metrics, attribution, and the martech that supports them.
• Based in Dallas, TX, and able to work onsite.

Bonus Points

• Experience marketing AI, automation, or agentic products.
• Familiarity with healthcare conferences and trade media.
• Experience at a company that scaled through a Series A or Series B.
• Working knowledge of the EHR ecosystem (Epic, athenahealth, eClinicalWorks, NextGen).

Why Steer Health

• A ground-floor opportunity to own and build marketing at an award-winning, fast-scaling AI healthcare company.
• Direct partnership with the CEO and a clear path to grow with the function you build.
• Competitive salary and meaningful equity.
• The chance to help define a category as healthcare becomes AI-native.
• Real momentum to market: the Hearst Health Prize, marquee health system customers, and an active Series A.

How to Apply

Send your resume and a short note about a healthcare SaaS marketing program you scaled and the results it drove. We read every application.

● Competitive base salary commensurate with experience

● Full benefits package (medical, dental, vision)

● High-autonomy environment with direct access to executive leadership

● Structured operating cadence with clear goals, metrics, and career growth targets

● Work that touches 19M+ patients — the mission is real