Campaigns Operations Specialist

Overview

A client of ours is seeking a skilled Marketing Professional with expertise in Marketo and Salesforce to help them maintain, improve and expand their extensive instance with all its programs, campaigns and integrations.

The right candidate will be someone who thrives on juggling lots of tasks, can prioritize their own time, work within tight deadlines and is detail oriented. They should have experience using Marketo to build programs, emails, forms, landing page development and understand the logic of smart campaigns.

who thrives on juggling lots of tasks, can prioritize their own time, work within tight deadlines and is detail oriented. They should have experience using Marketo to build programs, emails, forms, landing page development and understand the logic of smart campaigns.

Responsibilities

Campaign Execution

Manage and execute marketing campaigns across various channels, ensuring they run smoothly and effectively.

Marketing Automation

Help administer marketing automation systems, such as Marketo, to create workflows, emails, and landing pages.

Data Management

Ensure accuracy and integrity of the marketing database, including maintaining data hygiene and segmentation for targeted campaigns.

Compliance

Ensure all marketing communications comply with legal standards and privacy regulations.

Process Optimization

Help design, implement, and optimize marketing processes to maximize efficiency and ROI

Qualifications

Qualifications• Advanced proficiency in Marketo and a good understanding of Salesforce.• Strong analytical capabilities with meticulous attention to detail.• Exceptional communication and collaboration skills.• Prior experience in digital marketing and campaign management is highly desirable.• Experience with project management or workflow tools (e.g., Asana) is preferred.