Marketing Intern

Role Purpose

Contribute to the growth and effectiveness of the AAI/Spalding Marketing team by producing high-quality market intelligence, competitive insights, content support, and business analysis that help clarify product positioning, inform commercial decisions, and support successful execution of marketing and business development priorities.

Key Outcomes

· Actionable market intelligence: Deliver research and analysis that identify relevant trends, customer needs, competitive activity, and growth opportunities for AAI/Spalding products and categories.

· Stronger product positioning: Improve the clarity, consistency, and relevance of product messaging across presentations, marketing materials, and customer-facing content.

· Decision-ready business analysis: Translate data, research findings, and competitive information into concise insights that help managers and business partners make informed decisions.

· Reliable commercial support: Support international and sales-related initiatives with accurate reporting, quotes, documentation, and follow-through that enable timely execution.

· High-quality project contribution: Contribute to marketing and business development projects with organized work, timely deliverables, clear communication, and a continuous improvement mindset.

Competencies

• Analytical Thinking and Insight Development
• Interprets information, identifies patterns, and converts findings into practical recommendations.
• Customer and Market Orientation
• Considers customer needs, market dynamics, and competitive context when supporting marketing decisions.
• Communication and Storytelling
• Presents information clearly and concisely through written content, presentation materials, and verbal updates.
• Ownership and Follow-Through
• Takes accountability for assigned outcomes, manages deadlines, and proactively communicates progress or barriers.
• Collaboration and Professional Judgment
• Builds productive working relationships, asks thoughtful questions, and demonstrates professionalism, discretion, and sound judgment.

Minimum Qualifications

• Currently enrolled as a junior or senior in an undergraduate business, marketing, communications, analytics, or related program.
• Demonstrated interest in marketing, product positioning, market research, business development, or consumer products.
• Strong analytical skills with the ability to research, organize, interpret, and summarize information into usable insights.
• Clear written and verbal communication skills, including the ability to create concise summaries and presentation-ready materials.
• Strong attention to detail, organization, and follow-through with the ability to manage multiple priorities and deadlines.
• Collaborative work style with the ability to contribute in a team environment and seek feedback appropriately.
• Proficiency in Microsoft Office, including Excel, Word, and PowerPoint; experience with data visualization, research tools, or digital marketing platforms is a plus.

Key Performance Indicators

• Insight quality: Research and competitive analyses are accurate, relevant, well-organized, and useful in identifying trends, opportunities, or risks.
• Business impact: Insights, recommendations, or supporting materials contribute to stronger marketing decisions, product positioning, or commercial execution.
• Messaging effectiveness: Product content and marketing materials are clear, consistent, audience-appropriate, and aligned to brand and category priorities.
• Execution reliability: Reports, quotes, documentation, and assigned deliverables are completed accurately, on time, and with appropriate follow-through.
• Collaboration and professionalism: Work demonstrates responsiveness, accountability, sound judgment, and effective partnership with internal and external stakeholders.