Unknown
European Digital Performance Specialist
Company
Role
European Digital Performance Specialist
Location
Job type
Temporary
Found on Mokaru
2 days ago
Salary
Job description
- Work At Yakult - Why Work at Yakult Drive digital performance across Europe and make your impact as an European Digital Performance Specialist. Vacancy: European Digital Performance Specialist Location: Yakult Office Almere Posted: June 2026 About the role Are you passionate about driving digital media effectiveness and measurement excellence across multiple European markets? Do you combine strategic thinking with strong analytical capabilities and know how to influence stakeholders across complex international organizations? For Yakult Europe, we are looking for a European Digital Performance Specialist. In this role, you will shape how digital media performance is measured, optimized and governed across Europe. By combining media expertise, creative analytics and stakeholder management, you will help local markets make better decisions and maximize business impact. Your main responsibilities
- Pan-European Digital Media & Performance Oversight - Drive the European digital media and performance strategy, optimizing the channel mix across Paid Search (SEA), Paid Social (Meta, TikTok, etc.), Programmatic Video/Display, and Retail Media to grow the Yakult Brand. - Establish robust KPI frameworks, creative best practices, and media investment guardrails per channel across diverse European markets (e.g., balancing reach on TikTok with intent-driven capture on Google SEA). - Track and improve digital campaign results across markets. Audit local ad accounts to find growth opportunities and manage ad frequency to prevent audience fatigue. - Lead regional agency relationships, ensuring accountability, driving cross-market learning, and fostering continuous improvement. 2 Analytics, Measurement & Governance - Own, evolve, and standardize European digital measurement frameworks and unified reporting structures. - Ensure data quality, tracking integrity, and strict compliance with global analytics standards and local privacy reg...
