Sr. Brand Manager

Overview

Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We are proud to offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets.

Base Salary: $144,212 - $180,135. This role is eligible for an annual bonus.

Location: Stamford, CT (Hybrid)

Schedule: Monday – Friday

Health Benefits

Medical, prescription, dental, vision, flexible spending account (FSA), dependent care flexible spending account (FSA), health savings account (HSA)

Retirement/Investing

401K with a 5% match, Employee Stock Purchase Plan (ESPP)

Insurance

Employee Life Insurance, short and long-term disability, critical illness, hospital indemnity, accident insurance, spouse/domestic partner/child life insurance, accidental death and dismemberment

Other great benefits

Employee discounts, save on auto, home, and pet insurance, tuition reimbursement, paid vacation and sick time, 9 paid holidays and 3 paid floating holidays, paid leave for when you have a baby, adopt a child, or become a foster parent, legal services, identity theft protection, employee assistance program (EAP), adoption reimbursement benefit, FEDlogic, commuter benefits

Responsibilities

Key responsibilities for this position include, but are not limited to:

• Lead the development and execution of annual marketing plans for Primo Brands which address all aspects of the marketing mix including packaging, new product development and launch, renovation, pricing, promotion, market research, advertising, and media. Inherent in this responsibility is working closely with all internal and external functions to translate long-term strategy into highly effective annual marketing and sales strategies and tactics.
• Lead portfolio initiatives (such as tentpole events, sparkling strategy), from strategy to implementation. Requires strong collaboration with other brand leads to ensure alignment across the portfolio, as well as cross functional partners for support and execution.
• Drive cross-functional team (incl. Content Lab, Packaging Operations, Supply Chain, Sales, Finance) to develop and execute key business initiatives, ranging from new items, renovations and driving demand initiatives; includes high level of collaboration and communication.
• Participate in Integrated Commercial Planning process, supporting key brand initiative implementation within retail channels
• Lead monthly brand reviews to analyze and diagnose market share/shipment performance to appropriate leadership and stakeholders. This includes identifying key root causes, trend analysis and developing actionable recommendations
• Lead and develop Associate Marketing Manager direct report(s).

Qualifications

Key qualifications for this position include, but are not limited to:

• Minimum 8 years’ experience in Brand Management for Consumer-Packaged Goods / Beverage industries preferred
• Brand quarterback: Experience developing brands, managing agency partners and brand planning (commercialization, budgeting & forecasting)
• Strong interpersonal and leadership skills: Ability to effectively interface at all levels, and to influence with integrity, especially across functions
• Effective communicator: Excellent written and verbal communication skills
• Problem Solver: Creative thinker with strategic and analytical skills
• Bias for action: Ability to take initiative, develop and seek out creative and innovative ideas
• Exceptional Marketing Fundamentals: Must have strong knowledge of Marketing fundamentals, analytical expertise, and be familiar with syndicated data sources and internal data sources
• MBA preferred but not mandatory

If you're ready to embark on an exciting journey with Primo Brands, apply now!

Salary Range Disclaimer

The salary range provided for this position is an approximation based on market research, internal compensation data and the candidate’s qualifications and experience. Final salary offers are determined through a comprehensive evaluation of candidate qualifications and may vary depending on factors such as skills, experience, and geographic location of the position. Other components of the compensation package, including benefits and bonuses, will also be considered. We are committed to fair and equitable compensation practices, and we encourage open dialogue about compensation during the interview process.

Primo Brands’ established portfolio includes billion-dollar brands Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain® Ozarka®, and Zephyrhills®, purified brands, Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. Our extensive direct-to-consumer offerings and industry-leading line-up of innovative water dispensers create consumer connectivity through recurring water purchases across Water Direct, Water Exchange, and Water Refill. At Primo Brands, our more than 11,000 associates are at the heart of what we do and deliver on our mission to provide healthy hydration to consumers wherever, however and whenever they want it. We believe in fostering a respectful culture, which values our associates who are deeply invested in quality hydration, our communities, and the sustainability of our packaging and water sources for generations to come.

Primo Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

Candidates must possess strong English language skills to effectively communicate with customers and provide exceptional service. Proficiency in English is essential for understanding customer needs, resolving inquiries, and collaborating with team members.