Product Manager - Do you want to help us on our mission to make the world love liquorice?

Lakrids by Bülow | Copenhagen, Denmark (hybrid) — international candidates welcome | Full-time | Individual contributor

Reports to: Chief Growth & Marketing Officer (CGMO)

The Opportunity

Lakrids by Bülow is building its commercial product engine, and this role owns it. From innovation pipeline to launch governance, assortment architecture to gifting strategy, you will create the structures that turn great products into consistent commercial wins. If you have built product lifecycle processes at a premium consumer brand and want genuine ownership from day one, we want to hear from you.

What You Will Own

Product Lifecycle Management

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Own the end-to-end product lifecycle from concept brief to discontinuation across all categories

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Build and maintain stage-gate governance, launch readiness frameworks and critical path planning

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Coordinate timelines across innovation, supply chain, packaging, sales and marketing

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Ensure on-time, on-brief launches across all markets and channels

Portfolio & Assortment Management

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Develop a scalable global assortment architecture: core, seasonal, gifting and market-specific

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Drive SKU productivity analysis, portfolio rationalisation and complexity reduction

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Define and own the gifting architecture as a strategic and growing revenue pillar

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Support range planning for new product development and innovation pipeline governance

Pricing & Commercial Strategy

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Support global pricing architecture and cross-market pricing consistency

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Build commercial business cases and launch P&Ls in partnership with Finance

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Analyse assortment profitability, hero SKU contribution and margin mix

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Partner with Sales on sell-in readiness and commercial launch forecasting

Cross-Functional Collaboration

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Act as the connective tissue between Innovation, Supply Chain, Sales, Marketing, Ecommerce and CRM

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Establish scalable ways of working and shared launch processes across the business

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Capture and systematically implement learnings from each launch cycle

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Use AI tools to accelerate data analysis, scenario modelling, launch reporting and portfolio planning

What We Are Looking For

(Please note that the listed skills are required for this role)

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Min. 5 years of experience in product management, brand management or product marketing — we welcome candidates from both consumer goods and adjacent industries who bring a fresh perspective

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Proven ownership of product launch processes end-to-end — from brief to shelf to post-launch review

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Strong commercial acumen: P&L literacy, pricing logic, assortment and range planning thinking

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Experience building or significantly improving launch governance or stage-gate processes

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Highly structured and process-driven without being bureaucratic; you simplify, not complicate

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International experience or exposure across European or global markets

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Fluent English; additional languages a plus

What Makes You Stand Out

We are looking for candidates who bring diversity of thought and a breadth of experience. We value people who have worked across different industries, geographies or business models — and who bring a perspective that challenges how we think.

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You have worked across more than one industry or business model — retail, DTC, wholesale, B2B — and you bring that breadth to how you think about product

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You have experience in categories beyond food — lifestyle, beauty, home, fashion — where product storytelling and commercial discipline coexist

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You have worked in both large structured organisations and leaner scale-ups, and you know how to operate in both

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You have a track record of challenging the status quo on assortment complexity — and winning the argument commercially

How Success Is Measured

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On-time and on-brief launch rate across all categories

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SKU productivity and portfolio gross margin improvement

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Launch sell-through performance vs. forecast

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Reduction in late-stage launch changes and operational complexity

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Pricing consistency across markets and channels

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Gifting architecture revenue contribution

How to Apply

Please attach your application & CV as pdf

Do you want to help us on our mission to make the world love liquorice?

LAKRIDS BY BÜLOW is a premium confectionery brand built on craftsmanship, quality and passion. Since 2007, we have grown from one store in Denmark to an international brand with strong retail and B2B presence across Europe.

At LAKRIDS BY BÜLOW, we are committed to fostering a diverse, equal and inclusive workplace across all markets and functions. We believe diverse perspectives strengthen our teams and our results