Sr. Sales Manager

Key Responsibilities

Sales & Business Development

• Prospect, solicit, and secure new group business opportunities aligned with the resort's strategic goals.
• Develop and maintain strong relationships with corporate clients, third-party planners, meeting professionals, and travel industry partners.
• Manage the entire sales cycle from lead generation through contract negotiation and program execution.
• Conduct sales presentations, site inspections, familiarization tours, and client entertainment activities.
• Participate in industry trade shows, networking events, and sales missions to promote the resort.
• Achieve and exceed monthly, quarterly, and annual revenue goals.

Group Servicing & Client Management

• Serve as the primary point of contact for assigned groups from contract signing through program completion with support of on-site events team.
• Coordinate closely with operations, spa, culinary, and guest services teams to ensure seamless execution of group programs.
• Conduct pre-convention meetings and planning calls to confirm event details and guest expectations.
• Monitor group experiences on property and proactively resolve issues to ensure client satisfaction.
• Facilitate post-event follow-up and secure repeat business opportunities.

Revenue Management & Strategy

• Prepare proposals, contracts, and pricing strategies that maximize profitability while meeting client needs, supported by the Director of Revenue.
• Maintain accurate sales forecasts, pipeline reporting, and account management records within CRM systems.
• Analyze market trends, competitor activity, and customer feedback to identify growth opportunities.
• Collaborate with resort leadership to develop strategic sales initiatives and promotional campaigns and work closely with Marketing to deploy.

Relationship Building

• Foster long-term partnerships with key accounts and meeting planners.
• Act as an ambassador for the Lake Austin Spa Resort brand, consistently communicating the resort's luxury wellness positioning and unique guest experience.
• Maintain a high level of customer engagement to drive repeat and referral business.

Qualifications

Required

• Minimum 2-5 years of progressive hospitality sales experience, including luxury resort, destination resort, or group sales experience.
• Demonstrated success in meeting or exceeding group sales revenue goals.
• Strong contract negotiation and account management skills.
• Excellent verbal, written, and presentation communication abilities.
• Proficiency with CRM systems, Microsoft Office Suite, and hospitality sales platforms.
• Ability to travel for client meetings, industry events, and sales missions as needed.

Preferred

• Experience selling luxury wellness resorts, destination retreats, or upscale hospitality experiences.
• Established relationships within corporate meeting, incentive, and wellness travel markets.
• Knowledge of Delphi, Salesforce, Opera, Book 4 Time, or similar hospitality sales systems.

Performance Metrics

• Group room revenue production
• Group ADR and total revenue contribution
• New account acquisition
• Client retention and repeat business
• Conversion rates and sales pipeline growth
• Guest and planner satisfaction scores
• Achievement of annual sales goals

Benefits

• Competitive base salary plus incentive/bonus opportunity
• Comprehensive health and wellness benefits
• Paid time off and holidays
• Spa discount and booking privileges
• Professional development opportunities
• Employee recognition and wellness programs

Lake Austin Spa Resort is committed to providing an exceptional luxury wellness experience for every guest. The Senior Sales Manager plays a critical role in driving revenue growth while delivering world-class service that reflects the resort's reputation for excellence.

Lake Austin Spa Resort is an EOE/M/F/D/V and eVerify Employer.