davidkennedyrecruitment
Senior Social Media & Content Manager
Job description
David Kennedy Recruitment is working with a young financial/FX company led by a management team with over 20 years of experience. Their mission is to simplify trading complexities and deliver excellence to clients across multiple continents and countries. Currently looking to hire a Senior Social Media & Content Manager.
Position: Senior Social Media & Content Manager
Location: South-East Asia (ideally Malaysia)
Employment type: full-time
Remuneration: competetive salary depending experience.
DUTIES & RESPONSIBILITIES
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Develop and execute social media strategies across LinkedIn, Facebook, Instagram, and other relevant channels
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Create, write, and publish engaging content tailored to Forex, CFD, and financial services audiences
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Develop content pillars, editorial calendars, and campaign plans aligned with business objectives
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Manage day-to-day social media activity to increase brand awareness, engagement, and lead generation
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Produce compelling copy for marketing campaigns, product launches, and promotional initiatives
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Ensure all content complies with financial services marketing regulations and Meta advertising policies
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Maintain consistent brand messaging across all digital communication channels
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Support reputation management through review platforms and online brand monitoring
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Work closely with designers, marketing teams, and external agencies to deliver high-quality campaigns
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Support promotional campaigns, trading competitions, bonus offers, and client acquisition initiatives
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Coordinate multilingual content projects where required
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Manage multiple content projects while meeting deadlines and business priorities
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Monitor and analyse content and social media performance using Google Analytics, Google Search Console, and platform insights
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Identify opportunities to improve engagement, reach, and conversion through data-driven recommendations
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Prepare performance reports and optimise content strategies based on key metrics.
REQUIREMENTS
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Minimum 2 years of experience within a Forex Broker, CFD Broker, Multi-Asset Broker, FinTech, or Financial Services company
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Strong understanding of Forex trading, CFDs, MT4/MT5 platforms, brokerage business models, and Affiliate/IB programmes
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Proven experience managing LinkedIn, Facebook, Instagram, and other social media platforms
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Strong copywriting, storytelling, and content creation skills
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Ability to independently develop and execute content strategies without relying solely on agencies
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Knowledge of Meta Advertising Policies for Financial Services and brokerage compliance requirements
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Experience managing content calendars and social media strategies
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Strong project management, organisational, and communication skills
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Experience using Google Analytics, Google Search Console, and social media reporting tools
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Fluent in English (C1 level and higher) both written and verbal
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Portfolio showcasing relevant social media and content work (mandatory)
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Experience with international brokerage brands
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Experience managing multilingual content projects
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Knowledge of Trustpilot and broker review platforms
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Experience supporting bonus campaigns, trading competitions, and acquisition campaigns
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Understanding of trader acquisition, retention marketing, and customer lifecycle communications
OFFER
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High visibility role supporting strategic decision making
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Exposure to internatinal projects
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Professional environment focused on ownership growth and analytical excellence.
