acrisure
Advanced Product Sales Trainer
Job description
About Auris
Auris is the payroll and HR partner built for small and medium-sized businesses who can’t afford to get it wrong. Trusted by over 50,000 businesses nationwide, Auris pairs easy-to-use technology with real human services to give leaders the confidence that every detail is done right - so they can focus on growing their team and their business. Acquired by Acrisure in 2025, Auris formerly Heartland Payroll is accelerating its vision to deliver seamless human-centered technology to help small businesses thrive.
Summary of This Role
What You’ll Do
We are looking for a seasoned Advanced Product Sales Trainer to elevate the performance of our sales organization across our Payroll and Human Capital Management (HCM) product suite. In this role, you will serve as a trusted advisor, coach, and performance partner to our Sales Representatives , Business Development Representatives, and Inside Sales Representatives — helping them sharpen consultative selling skills, deepen and product knowledge .
Sales Training
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Deliver one-on-one and group coaching sessions focused on pipeline development, discovery, objection handling, product demos, and closing techniques specific to Payroll and HCM solutions
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Shadow live and recorded sales calls; provide structured, actionable feedback tied to measurable outcomes , ensure sellers can effectively position our products as a solution for our clients.
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Conduct personalized training for team based on sales rep feedback and the specific needs of a division or region .
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Travel as needed to conduct in person training a t various sales events and meetings.
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Facilitate training workshops during 2-week new rep training and broader ongoing trainings including selling season .
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Conduct product demo training to ensure sellers can effectively demonstrate the value of our products and link to meaningful discovery with prospects.
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Embed structured, advanced sales methodologies and skills across the sales organization.
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Partner with key stakeholders for cross-functional collaboration to align training objectives with organizational strategies.
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Equip new sellers with critical product knowledge to increase sales activity.
Enablement & Curriculum Development
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Design and deliver training programs for sales reps covering product knowledge, competitive positioning, and sales methodology focused on selling to core client categories and selling more than one product per client .
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Develop playbooks, talk tracks, objection-handling guides, and ROI frameworks tailored to Payroll and HCM buyer personas (CHROs, CFOs, Payroll Administrators, HR Directors , business owners, office managers, etc. ) .
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Collaborate with Product Marketing to translate product releases and competitive updates into sales-ready messaging and related sales training.
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Consult with sales teams and leaders to develop curated and targeted training.
Performance & Analytics
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Track rep performance metrics (ramp time, win rates, deal velocity, conversion rates) and use data to identify coaching priorities
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Partner with Sales Leadership to identify skill gaps at the team and individual level
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Report on train in g impact and enablement program effectiveness through defined KPIs
Culture & Community of Learning on the Sales Team
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Foster a culture of continuous learning, peer accountability, and high performance
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Facilitate peer learning sessions, deal reviews, and "win/loss" retrospectives
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Serve as a subject matter expert and go-to resource for complex Payroll and HCM sales scenarios
Experience
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7+ years of B2B sales experience as a trainer or sales representative , with a minimum of 3 years selling Payroll, HCM, HRIS, or HR Tech solutions (e.g., ADP, Paylocity, Paychex, UKG, Ceridian, Paycom, or similar platforms)
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Demonstrated track record of consistent perfo rmance as a trainer and meeting deadlines for content creation .
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2+ years in a formal or informal sales coaching, training, or mentorship capacity
Skills & Competencies
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Deep fluency in consultative and value-based selling methodologies
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Strong understanding of the HR and payroll buyer journey, common pain points, and competitive landscape
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Exceptional facilitation, presentation, and written communication skills
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Ability to diagnose performance gaps and tailor coaching approaches to different learning styles
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Comfortable analyzing CRM data (Salesforce, HubSpot) to drive coaching decisions
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Proficiency with sales enablement tools
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A genuine passion for developing people — not just hitting numbers
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High emotional intelligence; able to build trust quickly across diverse personality types
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Growth mindset with a bias toward continuous improvement
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Collaborative, patient, and direct
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Expertise in varied adult learning methodologies
Preferred Qualifications
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Experience selling into SMB
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Familiarity with implementation cycles and integration considerations for Payroll/HCM platforms
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Background in HR, workforce management, or benefits administration is a plus
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Experience building sales enablement programs from the ground up
Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.
Why Join Us
At Acrisure, we’re building more than a business, we’re building a community where people can grow, thrive, and make an impact. Our benefits are designed to support every dimension of your life, from your health and finances to your family and future.
Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New York.
Employee Benefits
We also offer our employees a comprehensive suite of benefits and perks, including:
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Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
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Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
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Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
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Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
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… and so much more!
This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.
Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting leaves@acrisure.com .
Final candidates will be required to complete post-offer verification processes related to the role and in accordance with applicable laws.
California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy .
Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice .
Welcome, your new opportunity awaits you.


