Clever-digital-marketing
Senior CRO Strategist
Job description
Who We Are
At Clever Digital Marketing, we help large-scale home improvement companies grow through Paid Media, CRO, and performance strategy. We partner with 50+ brands across the US and Canada, focusing on scalable lead generation and measurable business growth.
Role Overview
We’re hiring a Senior Performance CRO Strategist to lead experimentation and landing page optimization across a portfolio of paid media clients.
This role is responsible for planning, launching, analyzing, and iterating A/B tests designed to improve conversion rates, lead quality, and overall funnel performance across Paid Social and Paid Search traffic.
Success in this role requires a strong understanding of paid acquisition funnels, traffic intent, message match, landing page psychology, and experimentation strategy. You’ll work closely with Paid Media, Creative, and Development teams to turn performance insights into structured testing roadmaps and measurable business impact.
This is a hands-on strategic role with strong growth potential as the CRO department continues to scale. Leverage AI tools and automation workflows to improve experimentation efficiency, insight generation, testing velocity, and CRO operations.
