Brand & Social Lead

About the Company

They're one of Latin America's largest remote-talent marketplaces — over a decade in business, with more than 10 million registered professionals. They're rebuilding into a lean, AI-native company, and the brand has to match: strong, with a clear point of view, the one freelancers and companies choose and recommend in the AI era. This seat owns that.

They're hiring a brand & social operator to make the brand strong and desirable across social, content, influencers, and the founders' voices. You'll report directly to the CEO, help shape the positioning (the CEO has final say), and own how the brand shows up everywhere.

What You'll Own

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Social, end to end — owned profiles, the content engine, the community. You make this brand's social genuinely powerful, not just active.

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An influencer/creator engine producing 100–200 pieces of content every week. You design the model — paid, commission, the freelancer community, or a mix — and run it.

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1–3 core personal LinkedIn accounts (founders/leaders) — operated and amplified in each person's voice.

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A clear point of view — driving the company's position on the topics that matter: the future of work, AI, and LatAm talent.

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Reach through partnerships — leveraging what's already there and partnering with brands, events, and communities to amplify.

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The content and creative itself across channels. You make it; the Performance Marketer pays to boost and run it.

How You'll Be Measured

Brand is the easiest place to confuse motion with progress, so this is direct about it.

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What you own and control: brand presence and authority — reach, engagement, share of voice, branded search.

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What that presence drives: an uptick in freelancer sign-ups and B2B inbound leads over today's levels.

Attribution here isn't as clean as paid — that's acknowledged upfront. You're judged on the leading indicators you control plus directional lift over baseline, not on a number you can't fully attribute. And "pieces shipped" is capacity, not success.

The Autonomy

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A brand budget — influencers, creators, events, sponsorships, partnerships — that you allocate as you see fit within a monthly cap.

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Social strategy, editorial calendar, content formats, channel mix: your call.

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You design the influencer/creator model and the partnerships yourself — there's no existing playbook to follow.

Positioning is co-created and the CEO has final say. Everything downstream of it is yours.

The Bar (Every Hire Clears It)

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Curiosity — you keep finding better ways; it's why you're already AI-native, not someone who needs to be made AI-native.

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Execution — you ship the outcome end to end. Give you the target, stay out of your way, you make it work.

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Ambition — you want to forge a name and make the brand stand out yourself — not someone who's "arrived" and wants to coast.

You, Probably

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You live on social and actually understand it — formats, platforms, what travels and what dies.

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You've built a content engine or a creator/influencer program, with receipts: reach, growth, real output.

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You can write and shape a point of view, not just schedule posts.

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You move fast, with taste, and you're comfortable being the one person who owns it.

The AI Part (Non-Negotiable)

You already work AI-first. You use it to produce and orchestrate at a volume that used to need a team — drafting, repurposing, editing, briefing creators, analyzing what's working. 100–200 pieces a week is only possible because of how you work. This isn't "open to learning AI." It's how you already operate, and you'll be asked to show it.

This Isn't For You If...

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You're a strategist who wants to set direction and hand execution to a team.

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You measure yourself by output (posts, campaigns) instead of brand strength and the outcomes it drives.

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You need a big team, an agency, or a finished playbook to deliver.

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AI is on your roadmap rather than in your daily workflow.

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You want to own the positioning end to end (the CEO keeps final say on that).

What We Offer

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Full-time, individual contributor role

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100% remote work

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Competitive compensation in USD

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Flexibility and autonomy to create impact

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Direct participation in strategic business decisions

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Professional growth opportunities within an internationally expanding company

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Reports directly to the CEO