Social Media Manager (B2B)

About the role vFairs is looking for a creative, strategic, and data-driven Social Media Manager to own our brand presence across platforms — led by LinkedIn, and extending across Instagram, Facebook, X, TikTok, and YouTube. This is not a scheduling role. You will be expected to drive measurable demand, build a genuine community of event professionals, and bring ideas to the table. You will also play a key role in shaping the online voice of our CEO — helping him build thought leadership and position vFairs as the go-to event technology brand in the B2B space. What you’ll own 1. Social content ownership Own day-to-day posting, scheduling, and performance tracking across all social platforms Maintain a consistent brand voice across LinkedIn, Instagram, X, Facebook, TikTok, and YouTube Build and lock a strategic content calendar at least two weeks in advance, aligned with campaigns, launches, and industry moments Proactively plan around special days, awareness moments, and cultural events relevant to our audience Repurpose long-form content (podcasts, blogs, videos) into snackable social assets Collaborate with design, product, and content teams to keep messaging and visuals aligned 2. Performance and reporting Own social media metrics and come to every review meeting prepared with current data and your own analysis Identify what’s working, what isn’t, and proactively recommend changes 3. Tier 1 audience growth and outbound engagement Run an ongoing outbound engagement programme to build vFairs’ presence among ICP-fit professionals Engage with relevant industry profiles, influencers, and partners to grow a genuine community around the brand Monitor and respond to comments, DMs, and mentions across platforms in a timely manner 4. CEO thought leadership Create and ghostwrite strategic LinkedIn content for the CEO that builds credibility and brand visibility in the B2B events space Align executive content with broader marketing initiatives and demand generation goals 5. Campaign ideation and execution Proactively bring forward campaign ideas for product launches, industry events, awareness moments, and company milestones Develop and execute social media campaigns end-to-end, from concept through to post-launch content Support demand generation by amplifying campaigns through relevant social content and storytelling Draft and promote award nominations and event-related announcements across platforms 6. Podcast and long-form content promotion Promote podcast episodes across social through a multi-format content arc — video bytes, carousels, pull quotes, infographics, and teasers Assist with guest outreach and communications for the vFairs EpicEvents podcast Requirements ✓ 3-5 years of B2B social media management experience, preferably in SaaS or event tech ✓ Proven track record of hitting measurable social media targets — not just managing accounts ✓ Strong understanding of LinkedIn as a demand generation and thought leadership platform ✓ Confident working with performance data independently — you analyse your own results and adapt without being told to ✓ Experience running outbound engagement strategies to grow the audience ✓ Ability to ghostwrite for executive-level personal brands with accuracy and authenticity ✓ Proactive campaign thinker — you bring ideas before being asked and own them end-to-end ✓ Organised and self-directed — you manage the content calendar independently ✓ Familiarity with scheduling and analytics tools (HubSpot, LinkedIn Analytics, etc.) ✓ Bonus: light graphic design skills or familiarity with aesthetics and/or tools