Associate Creative Strategy Director- FTC

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Job title

Associate Creative Strategy Director

Reporting of the role

This role reports to the Creative Strategy Director

Overview of the job

As Associate Creative Strategy Director, you will play a pivotal role in shaping and selling creator-first strategic thinking that drives exceptional work for some of the world's leading brands. Sitting at the intersection of strategy, creativity, culture, and creators, you'll lead the development of insight-led responses to client challenges, turning complex business objectives into platform-native creative solutions that audiences want to engage with, creators are excited to make, and clients are eager to buy.

This is a hands-on leadership role for a strategic thinker with a creative soul. You'll inspire teams, elevate creative output, and champion the role creators play in building meaningful connections between brands and consumers across social platforms.

3 best things about the job

Shape the future of creator marketing

You'll have the opportunity to influence how some of the world's biggest brands show up in culture by developing creator-first strategies that drive genuine impact beyond vanity metrics.

Lead high-profile pitches and creative responses

You'll play a central role in crafting and presenting bold, innovative strategic narratives and campaign ideas that help win new business and strengthen existing client partnerships.

Work at the intersection of strategy, creativity, and culture

No two days are the same. You'll collaborate with talented teams across Creative, Client Services, Talent, and Media, turning cultural insights and creator behaviours into breakthrough work that resonates globally.

Measures of success -

Built strong relationships across the Creative Strategy team and wider agency

Developed trusted partnerships with key stakeholders and established yourself as a go-to strategic leader within the business.

Led the development of compelling creator-first strategic responses

Successfully contributed to pitches, proactive opportunities, and client projects by delivering insight-led strategic thinking that inspires creative excellence.

Embedded Influencer's strategic approach and methodologies

Become confident in our tools, frameworks, and ways of working, using them to deliver consistent strategic excellence across projects.

Earned credibility with clients and internal teams

Facilitated workshops, presented strategic recommendations, and influenced decision-making through clear, compelling communication.

Elevated the quality of creative and strategic output

Brought fresh thinking, cultural curiosity, and creator expertise that enhances the effectiveness and impact of our work.

Roles & responsibilities

•

Lead the development of insight-led, creator-first strategic responses to client briefs, pitches, and proactive opportunities.

•

Translate complex brand and business challenges into clear strategic narratives and platform-native creative opportunities.

•

Collaborate closely with Creative, Client Services, Media, and Talent teams to develop integrated campaign solutions.

•

Facilitate strategy, ideation, and creative workshops internally and with clients to unlock innovative thinking.

•

Mentor and support junior strategists, fostering a culture of collaboration, creativity, and strategic excellence.

•

Present strategic recommendations and creative concepts confidently to senior stakeholders and clients.

•

Stay at the forefront of social, creator, platform, and cultural trends, identifying opportunities that drive innovation and effectiveness.

•

Contribute to the ongoing evolution of Influencer's strategic offering, methodologies, and thought leadership.

What you will need

•

5–7 years' experience in a Strategy, Creative Strategy, or similar role within a creative, digital, social-first, or creator-focused agency.

•

A creator-first mindset, with a deep understanding of creator culture, social platforms, and what drives meaningful audience engagement.

•

Proven experience developing and selling creative strategy that balances brand objectives, audience insights, and platform behaviours.

•

Strong leadership and stakeholder management skills, with experience influencing cross-functional teams and senior clients.

•

Experience facilitating workshops, strategic planning sessions, and collaborative ideation processes.

•

Exceptional communication and storytelling abilities, with confidence presenting complex ideas in a compelling way.

•

A proactive, highly organised approach with the ability to manage multiple priorities and drive momentum across projects.

•

The ability to think both strategically and tactically, moving seamlessly between big-picture narratives and executional detail.

•

A naturally curious mindset with a passion for brands, culture, communications, and the evolving creator economy.

A few of our core benefits

•

Private Healthcare through Vitality

•

Wellbeing support through Vitality including EAP & Mental Health cover

•

25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.