Senior Manager, Demand Generation

CoderPad 's mission is to create a more inclusive and strong tech community.

How? By improving the technical interviewing experience with tools that allow for standardization and consistency, while reducing bias and increasing equality of opportunity.

We are looking for a Sr. Manager, Demand Generation to join our Marketing team.

What does a Sr. Manager, Demand Generation at CoderPad do?

This role is responsible for turning CoderPad’s marketing investment into a predictable, measurable pipeline.

As Senior Manager, Demand Generation , you will lead the strategy and execution of programs designed to capture and convert demand. You’ll work in close partnership with Campaigns, Events, Marketing Ops, Sales, and Finance to ensure the right audiences see the right message through the right channels—and that those efforts translate into real revenue impact.

The Director of Campaigns focuses on content, messaging, and brand. This role focuses on distribution strategy, channel performance, budget optimization, and pipeline outcomes. Success requires strong cross-functional collaboration, sharp analytical thinking, and comfort owning results.

As the global leader in the technical interview space (4,000+ customers in 165+ countries) it is our goal as a Marketing team team to drive awareness and demand for our technical hiring platform and support our GTM teams.

This role is located in North America and works eastern hours.

You are accountable for demand performance, pipeline forecasting, and paid channel ROI, while partnering closely with:

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Campaigns on content usage, sequencing, and performance feedback

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Events on converting event interest into pipeline

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Marketing Ops on attribution, lead flow, and lifecycle accuracy

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Sales & SDRs on pipeline quality, account prioritization, and feedback loops

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Finance on budget pacing and revenue alignment

The shared goal: consistent, high-quality pipeline that supports revenue targets.

Core Responsibilities

Pipeline Planning & Forecasting

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Build and maintain a rolling 3–6 month demand forecast, connecting revenue targets to required MQL and SQL volume

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Continuously refine forecasts based on performance data

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Translate demand performance into revenue impact for leadership

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Provide clear, accurate pipeline reporting to leadership

Budget Ownership & Optimization

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Manage the paid demand budget across channels with a focus on full funnel optimization and pipeline generation

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Monitor performance weekly and adjust allocation to stay on track

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Partner with Finance on forecasting, reconciliation, and planning

Demand Channel Leadership

You will lead strategy and own execution for demand-focused channels, working closely with content, events, sales, and ops partners:

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Paid Social – Own targeting, budget, testing, and sequencing across all paid social programs; Campaigns provides creative and messaging inputs

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Paid Search – Own keyword strategy, bidding, structure, and conversion tracking across Google and Bing

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Content Syndication – Manage vendor relationships, audience targeting, budget, and lead quality standards

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Webinars (Demand Programs) – Own registration promotion, audience targeting, spend, and pipeline measurement; content and logistics are supported by partner teams

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Review Sites – Manage G2 and Gartner programs, including review generation and paid placements

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Retargeting – Build and manage retargeting audiences across channels

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Conversion Optimization – Improve landing pages, forms, and inbound conversion rates through testing and iteration

Account-Based Marketing & Conversion

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Partner with Marketing Ops to tier accounts using intent and engagement data

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Design and run ABM programs that help convert engaged accounts into pipeline

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Collaborate with Campaigns on content needs while owning distribution and measurement

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Partner with Ops on lead scoring, MQL definitions, and lifecycle rules to maintain lead quality

Events & Operations Partnership

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Work with Marketing Ops on multi-touch attribution and performance analysis

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Ensure consistent campaign naming and taxonomy for reliable reporting

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Partner with Campaigns and Events on calendar alignment

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Own pre- and post-event communications to help ensure events contribute to pipeline goals

How Success Is Measured

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Qualified pipeline

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Pipeline forecast accuracy (quarterly)

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S0 - S1 conversion rates

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ABM account progression and conversion

What you should bring

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7+ years of B2B demand generation or pipeline marketing experience (SaaS preferred)

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Proven experience owning paid budgets and pipeline forecasts

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Hands-on expertise across paid social, paid search, and ABM

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Comfortable partnering cross-functionally while owning results

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Analytical, pragmatic, and revenue-oriented mindset

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Experience operating as a senior individual contributor