Analyst - Marketing Operations

Responsibilities About the Role We are seeking an especially meticulous Platform Administrator to join our Marketing Operations team. This unique opportunity will have you supporting the administration, governance, and day-to-day operations of key marketing and collaboration platforms, including Salesforce Marketing Cloud, Wrike, LiveSocial, Bynder, and other business applications. This business-facing role ensures platforms are secure, meet requirements, and operate efficiently by working closely with collaborators and resolving user issues. Key Responsibilities Platform Administration Handle user lifecycle activities, including account creation, access modifications, permission management, and deactivation. Administer platform configurations and maintain alignment with governance and operational standards. Support the daily management and flawless operation of promotional and cooperative tools. Maintain platform documentation, including SOPs, process guides, configurations, and governance records. Assist with the implementation of new platform features, enhancements, and system updates. Generate reports and dashboards related to platform usage, performance, and data quality. User Support & Service Management Provide first-level support for platform-related issues and user inquiries. Troubleshoot access, configuration, and operational issues and coordinate with internal teams or external vendors as needed. Guarantee timely response to support requests while maintaining a high level of customer service. Governance & Compliance Support platform governance processes, access reviews, and compliance activities. Monitor user permissions and ensure adherence to established security and access control standards. Identify potential risks, process gaps, and opportunities for improvement. Collaborator Partnership & Continuous Improvement Collaborate with business users to understand operational needs and support platform adoption. Recommend process improvements and chip in to platform optimization initiatives. Support feature rollouts, testing activities, and organisational change efforts. Training & Enablement Develop and maintain user guides, FAQs, and training materials. Conduct user walkthroughs and support adoption of platform capabilities and guidelines. Qualifications Required 2–4 years of experience in platform administration, business systems support, marketing operations, or a related field. Practical experience managing enterprise platforms such as Salesforce Marketing Cloud, Wrike, LiveSocial, Bynder, Adobe Experience Cloud, or related applications. Experience with user access management, permissions administration, ticket resolution, and collaborator support. Bachelor's degree or equivalent professional experience. Strong written and verbal communication skills. Preferred Experience supporting multiple platforms in a marketing, content, digital operations, or business systems environment. Exposure to vendor management, addressing customer concerns, and release/change coordination. Experience creating process documentation, training materials, and user guides. Relevant platform certifications or learning credentials. Basic knowledge of HTML, SQL, APIs, or integrations. Additional Information Knowledge, Skills & Abilities Strong understanding of platform administration, access management, and governance principles. Excellent troubleshooting and problem-solving skills. Strong interpersonal skills with attention to detail. Ability to manage multiple priorities in a fast-paced environment. Customer-focused approach with strong collaborator management capabilities. Ability to learn and adapt to new technologies and business processes. Shift Time :1:30 pm to 10:30 pm About the Role We are seeking an especially meticulous Platform Administrator to join our Marketing Operations team. This unique opportunity will have you supporting the administration, governance, and day-to-day operations of key marketing and collaboration platforms, including Salesforce Marketing Cloud, Wrike, LiveSocial, Bynder, and other business applications. This business-facing role ensures platforms are secure, meet requirements, and operate efficiently by working closely with collaborators and resolving user issues. Key Responsibilities Platform Administration Handle user lifecycle activities, including account creation, access modifications, permission management, and deactivation. Administer platform configurations and maintain alignment with governance and operational standards. Support the daily management and flawless operation of promotional and cooperative tools. Maintain platform documentation, including SOPs, process guides, configurations, and governance records. Assist with the implementation of new platform features, enhancements, and system updates. Generate reports and dashboards related to platform usage, performance, and data quality. User Support & Service Management Provide first-level support for platform-related issues and user inquiries. Troubleshoot access, configuration, and operational issues and coordinate with internal teams or external vendors as needed. Guarantee timely response to support requests while maintaining a high level of customer service. Governance & Compliance Support platform governance processes, access reviews, and compliance activities. Monitor user permissions and ensure adherence to established security and access control standards. Identify potential risks, process gaps, and opportunities for improvement. Collaborator Partnership & Continuous Improvement Collaborate with business users to understand operational needs and support platform adoption. Recommend process improvements and chip in to platform optimization initiatives. Support feature rollouts, testing activities, and organisational change efforts. Training & Enablement Develop and maintain user guides, FAQs, and training materials. Conduct user walkthroughs and support adoption of platform capabilities and guidelines. Required 2–4 years of experience in platform administration, business systems support, marketing operations, or a related field. Practical experience managing enterprise platforms such as Salesforce Marketing Cloud, Wrike, LiveSocial, Bynder, Adobe Experience Cloud, or related applications. Experience with user access management, permissions administration, ticket resolution, and collaborator support. Bachelor's degree or equivalent professional experience. Strong written and verbal communication skills. Preferred Experience supporting multiple platforms in a marketing, content, digital operations, or business systems environment. Exposure to vendor management, addressing customer concerns, and release/change coordination. Experience creating process documentation, training materials, and user guides. Relevant platform certifications or learning credentials. Basic knowledge of HTML, SQL, APIs, or integrations.