Head of Brand, Content & Media

We’ve been proudly serving Australian communities since 1914 and have grown to become a top 30-listed company on the ASX with a portfolio of iconic homegrown brands. At the heart of our continued success is over 115,000 team members working across the country, all contributing to bringing our customers smiles. You’ll not only get to see your work make a difference, you’ll be part of a team working together to help Australians eat and live better every day.

About the team

As one of the biggest brands in Australia, we connect with millions of Australians each week. Whether it’s connecting our customers with relevant content through digital innovation, omni-channel storytelling or impactful advertising that reaches 98% of Australians, our Marketing team play an important role in driving our brand forward, helping Australians eat and live better every day.

We're seeking an exceptional Head of Brand, Media & Content to shape how millions of customers experience our brand every day.

This is a rare opportunity to lead the intersection of brand strategy, creative development, media investment, content strategy and marketing transformation within a large-scale, customer-centric organisation. You will define how the Coles’ brand shows up in market and influence critical commercial outcomes. We're looking for a leader who combines creative instinct with commercial rigour: someone who can develop breakthrough ideas, build organisational alignment around them, and demonstrate their impact on business performance.

About the role

As Head of Brand, Content & Media, you will own the end-to-end strategy for how the brand communicates with customers across every touchpoint. You will lead the development of integrated brand, creative, media and content strategies that drive customer engagement, strengthen brand preference and deliver measurable commercial outcomes. This is a highly visible leadership role requiring strong influence across commercial, digital, customer, transformation and executive stakeholder groups.

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Define and lead the Coles' brand strategy and customer communication framework.

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Develop compelling creative platforms and campaigns that drive both brand and commercial outcomes.

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Optimise media investment and marketing effectiveness through data-driven decision making.

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Drive stronger value from agency, platform and strategic partner relationships.

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Evaluate and implement emerging technologies, AI capabilities and new ways of working to increase speed, effectiveness and efficiency.

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Lead and develop high-performing brand, content and marketing teams.

About You

You are an accomplished marketing leader who is equally comfortable discussing creative ideas, customer behaviour and commercial performance. You have built brands, led significant campaigns and understand how to connect marketing investment to business outcomes. Most importantly, you know how to bring people with you: creating clarity, alignment and momentum across complex stakeholder environments.

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Extensive experience leading brand and marketing strategy within a large consumer-facing business.

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Deep expertise across creative, media and content strategy.

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Strong commercial acumen, including budget ownership and marketing investment accountability.

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Proven ability to influence senior executives and align diverse stakeholder groups.

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Experience building and leading high-performing teams.

Why this role?

This is an opportunity to influence one of Australia's most recognisable brands at a pivotal moment. You will have the platform to shape customer engagement at scale, build future-fit marketing capabilities, leverage emerging technologies, and leave a lasting impact on both brand performance and business growth. If you're a commercially minded brand leader with strong creative instincts and a passion for building brands that matter, we'd welcome a confidential conversation.

What’s in it for you?

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About the recruitment process

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email inclusionrecruitment@coles.com.au

Applications close on 9 July 2026 at 23:59PM

Job ID: 190982

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Employment Type: Full time