International Marketing Coordinator

• Full-time, Ongoing position
• Based at Western’s Parramatta South campus, with flexible working arrangements
• Salary: HEW Level 7 $107,053 – $115,469 per annum, plus 17% Super and Leave Loading

Lead international marketing strategies that drive offshore student recruitment and brand growth across priority global markets.

The Opportunity
The International Marketing Coordinator will lead the planning and delivery of market-specific strategies that support Western Sydney University's Transnational Education (TNE) and offshore education portfolio across priority international markets. This role focuses on building brand visibility, strengthening engagement and driving international student recruitment outcomes.

The International Marketing Coordinator will manage a portfolio of marketing programs, determining campaign priorities, channel strategies and investment decisions to maximise performance. Responsibilities include delivering integrated campaigns across digital, content, events and partner-led initiatives, ensuring alignment with recruitment cycles and market needs.

Working closely with international recruitment teams, offshore partners and internal stakeholders, the International Marketing Coordinator will provide specialist marketing advice to shape market strategy, campaign direction and offshore engagement. Using market insights and performance data, it drives campaign optimisation, ensures brand alignment and supports continuous improvement across diverse international contexts.

What Success Looks Like:

• Delivery of targeted marketing programs that achieve offshore recruitment outcomes.
• Development of effective, market-specific marketing strategies aligned to priorities.
• Strong stakeholder engagement to drive coordinated campaign delivery.
• Optimised digital campaigns that maximise engagement and conversion outcomes.
• Insight-led recommendations that inform marketing strategy and investment decisions.

Please refer to the Position Description for full details.

About You
The successful candidate will bring strong international marketing expertise and the ability to deliver outcomes across diverse stakeholder environments. You will have:

• A degree in marketing, communications, business or related discipline, or equivalent experience.
• Demonstrated experience delivering integrated marketing campaigns across digital and traditional channels.
• Ability to develop marketing strategies, apply judgement and influence stakeholders.
• Understanding of international student recruitment and offshore education environments.
• Strong analytical, communication and stakeholder engagement skills.

Benefits
We invest in the people who make our mission possible. Alongside a rewarding career, we offer a range of benefits designed to support your financial, personal and family wellbeing.

• Financial benefits: Access to staff-only products and offers with selected banking partners, salary sacrifice options for onsite parking, and novated motor vehicle leasing.
• Health and wellbeing support: Free Employee Assistance Program (EAP), complimentary annual flu vaccination, eligibility for Fitness Passport membership, and access to discounted private health cover.
• Onsite childcare: Long day care and early learning services operate at our Campbelltown, Hawkesbury, Parramatta, and Penrith campuses. Staff may be eligible for discounted fees and salary packaging, with places subject to centre capacity.

Application Details

• Position Enquiries: Direct to  Jade Maharaj, Marketing & Communications Business Partner, via J.Maharaj@westernsydney.edu.au Please include the job reference code REF1582W in your email.
• Closing Date: 11:59pm, Sunday 19th July 2026.
• Working Rights: You must provide evidence of your working rights in Australia at time of application.
• How to Apply: Please note that only applications submitted via the University’s online recruitment system will be considered. As part of your online application, you will be asked to respond to screening questions addressing the key qualifications, experiences and skills required for this position.

Belonging at Western
We are committed to substantive equality as outlined in our Equal Opportunity Policy. We actively encourage applications from Indigenous Australians, candidates of all gender identities and expressions, people of all abilities, and those from culturally and linguistically diverse backgrounds.

For reasonable adjustments during the application process, please contact talentacquisitionteam@westernsydney.edu.au.

About Western
This is your opportunity to be part of something bigger. By joining Western Sydney University, you become a valued member of our community. As our region changes, so too does our university. Western is boldly different, energetic, global, diverse, dynamic, and youthful.

Our mission is to deliver student success, impactful research, and stronger communities. As part of our team, you will have a stake in shaping the future of education, broadening horizons, and changing lives. Making a difference starts at Western.

For the latest please visit our website and LinkedIn.