Regional Marketing Manager

Company Overview

Vos Collection is a distinguished network of leading medical aesthetics providers committed to delivering consistent, remarkable outcomes that help individuals feel more like themselves. Each clinic within the collection is led by highly skilled physicians and providers renowned for their medical expertise and artistic approach to aesthetic treatments.

Job Overview

We are seeking a dynamic and strategic Regional Marketing Manager to lead our marketing initiatives across multiple locations. This role requires a proactive leader with a passion for digital marketing, brand development, and demand generation. The successful candidate wilDate posted: June 2025

What we are about

Vos Collection is a network of North America’s premier medical aesthetics clinics, bringing together 32 distinct clinic brands under a unified vision of elevated patient care and premium brand experiences. We are building a category-defining aesthetic brand — one that combines the intimacy and expertise of individual clinic identities with the scale and ambition of an industry leading brand.

We believe that world-class patient experiences, high clinical standards, and modern marketing capabilities belong together. We are building the infrastructure, the brand, and the team to make that real.

About the Role

The Regional Marketing Manager leads all marketing and communications for a portfolio of Vos Collection clinics based in Chicago and the surrounding area.

This role is responsible for driving growth across surgical and non-surgical service lines through integrated brand storytelling, digital marketing, community engagement, and lifecycle communication. The Regional Marketing Manager will collaborate directly with Clinic Manager(s) and lead providers to align marketing strategy with business goals, growth priorities, and patient experience objectives. This is a highly collaborative role, working in close partnership with the Director of Clinic Marketing and Regional Operations team to achieve business objectives through locally relevant marketing strategy and activation.

Three Marketing Specialists report directly into this position, supporting daily content execution, community engagement, and creative production.

Responsibilities

Strategic Planning & Leadership

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Partner with Regional Operations, Clinic Manager(s), and lead providers to define annual marketing goals and growth priorities.

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Develop and maintain the yearly marketing calendar, mapping out campaigns, key moments, and promotional initiatives across all channels.

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Lead monthly and quarterly planning sessions to ensure marketing strategies align with business objectives and clinic performance.

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Represent marketing within the Vos Collection Regional Operations and Clinic teams, contributing to discussions on patient acquisition, brand growth, and reputation.

Brand, Campaign & Digital Strategy

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Build and execute integrated marketing plans that elevate brand visibility, drive lead generation, and support patient retention.

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Oversee campaign planning, creative execution, and performance tracking across digital, social, and in-clinic initiatives.

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Collaborate with the Vos Collection marketing and creative teams to ensure consistency and share best practices.

Website & SEO Management

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Manage and update all clinic website(s) to keep treatment content, provider bios, and Before & After galleries current and engaging.

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Identify and execute improvements to SEO, user experience, and conversion rates.

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Partner with Vos Collection and agency teams to design and optimize landing pages for campaigns, promotions, and patient funnels.

Email, SMS & Lifecycle Marketing

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Plan and deploy email newsletters, promotions, and educational content aligned with the marketing calendar.

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Manage patient lifecycle communications across email and SMS — including lead nurturing, consultation reminders, reactivation, and retention campaigns.

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Collaborate with Vos Collection CRM and HubSpot teams to develop automated journeys that enhance patient engagement and loyalty.

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Monitor open rates, CTRs, and conversion metrics to continuously optimize performance.

Content & Social Media

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Lead overall content strategy and oversee three Marketing Specialists responsible for daily execution across Instagram, TikTok, Facebook, and YouTube.

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Guide content creation, photography, and video production that highlight providers, treatments, and brand storytelling.

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Track social analytics and adjust strategy to improve reach, engagement, and lead conversion.

PR, Events & Partnerships

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Build relationships with local media, influencers, and brand partners to strengthen visibility and credibility.

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Coordinate with PR Agency for earned media, speaking engagements, and industry recognition opportunities.

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Plan and execute in-clinic events, VIP experiences, and community activations that drive awareness and loyalty.

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Develop partnerships with local luxury, wellness, and lifestyle brands to expand the clinic’s reach and influence.

Performance & Operations

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Oversee timelines, budgets, and deliverables to ensure campaigns are executed efficiently and effectively.

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Maintain the clinic’s marketing calendar, KPI dashboards, and reporting tools to track results and communicate progress.

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Translate data and insights into actionable recommendations for optimization.

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Ensure compliance with aesthetic industry and advertising regulations.