Marketing Manager

Key Responsibilities

• Develop and execute marketing strategies that support lead generation, customer acquisition, and revenue growth across Canada.
• Manage and optimize digital marketing channels, including paid search, paid social, email marketing, SEO, and website performance.
• Monitor and analyze marketing performance metrics, including lead volume, lead quality, conversion rates, and return on investment (ROI)
• Use data and analytics to identify trends, improve campaign effectiveness, and recommend opportunities for growth
• Manage relationships with external marketing agencies, vendors, and partners to ensure projects are delivered on time and within budget.
• Maintain and utilize CRM and reporting systems (Salesforce preferred) to track marketing performance and campaign results
• Coordinate marketing projects, promotions, events, and customer-facing initiatives that enhance brand awareness and customer engagement.
• Ensure brand consistency across all marketing channels and communications.
• Collaborate with cross-functional teams to support business priorities and growth objectives.

Qualifications & Skills

• Bachelor’s degree in marketing, Business,Communications, or a related field.
• Minimum 5 years of experience in marketing,preferably in a B2B environment.
• Bilingual in English and French preferred.
• Proven experience managing external marketing agencies and vendors while driving accountability to measurable outcomes.
• Strong knowledge of digital marketing, including paid advertising, SEO, website optimization, email marketing, and social media.
• Experience using CRM platforms and marketing analytics tools; Salesforce experience is considered an asset.
• Strong analytical and problem-solving skills, with the ability to interpret data and make recommendations.
• Understanding of the B2B customer journey and lead generation best practices.
• Excellent project management, organizational, and communication skills.
• Self-motivated, adaptable, and able to manage multiple priorities in a fast-paced environment.
• Ability to balance strategic planning with hands-on execution.

Why Join Us

• Join a fast-growing, innovative company with a trusted reputation and a loyal, expanding customer base.
• Collaborate with a supportive leadership team and passionate cross-functional partners committed to your success.
• Thrive in a hybrid work environment that promotes flexibility and work-life balance.

Additional Information

• Applicants must be legally authorized to work permanently in the country of posting
• Final candidate must successfully complete a criminal background check